Beats Studio3 Wireless Review

Beats has always had something of a hard ride from the audiophiles of the world.

Often criticised for being overpriced, too bass-heavy the brand has defied this snobbishness and ended up selling absolutely bucketloads of headphones.

While in the past some of the criticisms levelled against Beats would have been accurate the company has gone through something of a renaissance, starting just before being bought by Apple and reaching fever pitch in the last 12-months.

The results? Todays Beats headphones aren’t too expensive for what they offer, they’re not as bass-heavy and they’re a million miles from the snobbishness that has hung over them.

The latest example of this turnaround are the Studio3 Wireless headphones. They’re Beats’ flagship wireless headphones that offer Pure ANC noise-cancelling, improved battery-life and Apple’s very own W1 audio processor inside.


On the outside they look much the same as the previous Studio headphones.

A soft-touch matte plastic body keeps them light while small metal accents and leather earcups remind you that these are still premium headphones.

The design has always been sturdy and even without the carrying case our pair brushed off being thrown into a bag each day without any wear and tear.

The colour choices are of course influenced by Apple’s iPhone line-up but they’re implemented in a way that’s stylish and non-obtrusive.

The earcups are soft and well-cushioned making them comfortable on the ears, if we had one complaint it is that we did feel some minor pinching on the top of the head during listening periods of over an hour or so. That being said, out of the competition we’ve used only Sennheiser’s PXC 550′s stand out as being able to give us a full flight’s worth of comfortable listening.

It’s a tough one to call a judgement on because honestly it can sometimes just depend on the shape of your head.


Thanks to Apple’s W1 chip, setting these headphones up on an Apple device is fantastically easy – you simply turn them on and they’ll pop up on your iPhone. You then press connect and just like that they’re connected not only to your iPhone but also your Apple Watch, MacBook and iPad. It’s a neat trick and it’s one that sadly is exclusive to Apple’s family of devices. Thankfully if you’re an Android user, setup is still incredibly simple and just involves diving into the Bluetooth menu of your phone.

The Beats Studio3 offer a brand-new type of noise-cancelling called Pure ANC.

Traditionally, noise-cancelling works by having microphones on the outside of the headphones listening to the ambient noise. Software inside the headphones then recreates that ambient noise and inverts it, piping it through alongside your music and effectively cancelling the disturbance out.

According to Beats this is too heavy-handed an approach, so with its noise-cancelling its engineers decided to use something quite different.

The Studio3 still have the microphones on the outside, except this time it compares in real-time the noise-cancelled music with the original track.

It then looks for anomalies in the waveform between the two and makes tiny adjustments to best fit the original piece of music.


What’s pretty astonishing about all this is that it’s doing it 50,000 times every second.

Does it all work? The short answer is yes, but it’s not the absolute game-changer that Beats are making it out to be. The noise-cancelling is truly excellent, of that there’s no doubt, but it still suffers from the tiniest of hisses, something that almost all noise-cancelling headphones suffer from.

It’s also completely automated, so unlike Bose, Sennheiser or B&W there’s no way to fine-tune the settings or even change functions like the EQ. That’s a shame as it would have been nice to have more freedom over how they sound.

And how do they sound? Really, really good. These are by far and away Beats’ best-sounding headphones ever and it’s a testament to the progress the company has made. The mid-range is beautifully clear, and while the higher notes can feel a little underserved at times the bass is tightly delivered with a meaningful sense of oomph.

Are they perfect for listening to classical music? Probably not, but they do at last feel like a pair of really well-balanced headphones that can suit all genres admirably


Now where the Studio3′s really excel is with battery. It is obscenely good.

Beats claim you can get 22 hours of wireless playback with Pure ANC. It’s not lying either. We used ours for a full week of commuting and occasional listening in the office and found that we only needed to fully charge them once. If you turn the noise-cancelling off this increases to a whopping 40 hours.

Having this kind of battery life is absolutely vital for wireless headphones as one of the biggest barriers is the stigma that they become just one more thing to have to charge at the end of the day. If you only have to do that once a week it suddenly makes the whole proposition much more reasonable.

Just like Beats’ other headphones, with Apple’s W1 chip inside you can also get some serious fast-charging out of them too. Just 10mins gives you around 2-3 hours of listening.

As a pair of everyday, premium headphones, the Studio3′s are absolutely brilliant. They’re cheaper than Bose and Sennheiser’s noise-cancelling flagships and they feel considerably more durable too. No they don’t offer customisation, but what they do offer the ultimate in convenience. You just turn them on, put them on your head and the outside world is placed on mute for as long as you want.

Who should buy the Beats Studio3 Wireless headphones?

These are a truly great pair of all-round noise-cancelling headphones. They’re incredibly easy to setup, offer a great sound profile that competes with some of the older audio giants and they boast an absolutely outrageous battery-life.

Who shouldn’t buy the Beats Studio3 Wireless headphones?

They can pinch a bit after long hours of listening so if you fly a lot or have a particularly long commute that’s definitely something to keep in mind. They don’t offer the app-based customisation that you can get from competitors either so if you’re looking to fine-tune your audio we’d recommend looking elsewhere.

The Beats Studio3 Wireless headphones are available now for £299.

London’s Electric Black Cab Is Being Tested On The Streets Of London

London’s electric black cab has, we think it’s fair to say, been a long time coming.

Well today the company that makes the vehicles has confirmed that six of them are currently driving around the capital as they go through the final and perhaps most gruelling test environment: London’s traffic.


The six vehicles and their drivers will be collecting data that records not only the emissions coming from the vehicle but also looks to asses the state of London’s charging network.

Each car is driven by an electric motor which can then be charged via a 1.3 litre petrol-powered generator.

The car has a fully-electric range of around 70-miles but if you turn on the petrol generator that range increases to some 400-miles.


While it’s certainly not going to compete with the range of say a Tesla, these vehicles have been designed to at the very least comply with the “zero emission capable” requirement for all London taxis from January 2018.

Compared to the previous petrol-powered black cabs, the new TX5 has a larger cabin that contains six seats, WiFi, USB-charging and the ability to process contactless payments.

The driver meanwhile will have access to a full-touchscreen that provides them with a SatNav specifically designed to show congestion while also showing every available charging location in London.

In addition the screen will also feature integrated ride-hailing services including Gett, myTaxi and Kabbee.

The cabs are expected to get a full roll out on London’s streets later this year. | Paramedic on red zones: ‘They started stoning us and the ambulance’

South African paramedics do their utmost to uphold the high standards required not only by their superiors and international health organisations, but by themselves as well. But the grim challenges they have to face during the course of an average day make it a daunting task. 

The time window of care between a traumatic event and receiving hospital care plays a major part in saving people’s lives, but when paramedics need to worry about their own safety while concentrating on saving someone’s life, things become a lot more difficult.

Recently, an ambulance was involved in an ambush after being called out to a “red zone” – an area classified as a high crime area – and even though they had a police escort, there was a shootout, and a police officer needed to be taken to hospital.

Mob justice

Melanie Sellar, 27, is an Emergency Care Technician (ECT) and operates in most parts of the Cape Peninsula, but especially in areas like Du Noon informal settlement, Hanover Park, Bonteheuwel, Kensington, Milnerton and Cape Town CBD.

Sellar first qualified as a Basic Life Supporter (BLS) in 2009 and her first experience with violence on duty was when she was in student training.

“The patient was assaulted by the community in Gugulethu and as we were busy treating and loading him, angry community members felt we should have left him so they could finish him off.

“They started stoning us and the ambulance. Luckily, we could flee the scene with only minor scratches and bruises,” said Sellar.

Paramedics are constantly in fear of their own safety when going into high crime and high-risk areas, especially while working at night or doing the graveyard shift.

Going into the red zones

Sellar and her partner experienced another incident while waiting to be escorted into a red zone.

“Out of a dark passage, two guys appeared and jumped onto the tow bar at the back of the ambulance, thinking my partner and I didn’t see them.

“Adrenaline coursing through my body, I didn’t know what to expect, so I started moving forward and picked up speed. My partner had been with me for the past three years, so he knew me well and knew he should hold on because I then stepped on the brakes.

“All we heard were some bangs against the doors and the two guys jumping off swearing and waving sharp objects at us as we sped off. We went straight to the police station to get a proper escort,” explained Sellar.

She added that incidences like these are what ambulance personnel face on a daily basis, and even more so on the Cape Flats, in gang-infested communities and townships.

While the picture is grim and many people wouldn’t want to continue putting their own lives at risk to save others, Sellar has a different outlook.

“Surely, it’s about serving the community and helping people, while doing our utmost to preserve life. I grew up in EMS and always admired my father, who is a Rescue Technician. All I ever wanted was to be like him,” said Sellar.

‘I gave my all’

When on duty Sellar regularly experiences many different incidences of trauma, and sometimes she and her colleagues aren’t able to save someone, due to the extent of their trauma.

“Sometimes it’s impossible to stabilise and preserve life, and as hard as it may be, you have to step back and say that you gave it your all. It’s no use beating yourself up, when you know you didn’t just stand there and watch. I tried and gave it my best,” said Sellar.

Cherished moments

Every trauma isn’t all doom and gloom. Sellar has helped many people, young and old, and these are the experiences she cherishes the most, even though she says it’s hard to pin-point one memorable moment.

“Whenever I have assisted with delivering a baby in the back of my ambulance or inside a home, it usually makes my day. That moment of joy and happiness when that baby gives its first cry as it enters the world is always phenomenal.

“But I also love treating geriatric patients. Sometimes all they want is company, someone to drink tea with and to reassure them. Sometimes they just need to hear they will be fine, because many of them are alone, without children or families – and it won’t hurt to spend a few minutes listening to them listening to their wisdom and stories.

“It’s these little things that make my heart smile, knowing I made a person’s day a little better,” said Sellar.

Image supplied


This Flexible Skin Can Actually Give Robots A Real Sense Of ‘Touch’

In their quest to take over the world and replace human beings, robots were missing one always crucial element – the ability to perform tasks quite as effectively as people do.

But now all that has changed.

A team of robotics engineers in the USA have made an “important breakthrough” in developing a flexible skin that allows machines to feel what they are doing (and when it is going wrong) so they can rectify the situation.

It’s a feature that will make them better at everything from cooking an omelette to dismantling roadside bombs.

UCLA Engineering

In order for robots to perform delicate tasks, such as cooking, housework, or surgery, they need to know whether a small or delicate object is slipping out of their grasp.

Jonathan Posner, a senior author on the study, said: “If a robot is going to dismantle an improvised explosive device, it needs to know whether it’s hand is sliding along a wire or pulling on it. Or to hold on to a medical instrument, it needs to know if the object is slipping.”

To date it has been impossible for robotic hands to accurately sense the vibrations and forces that occur, for example, when an object is starting to fall.

Some robots already use fully instrumented fingers but that sense of ‘touch’ is still limited to that appendage and such skins have not yet provided a full range of tactile information.

But the team from the University of Washington have now created a bio-inspired skin that can be stretched over any part of a robot, or prosthetic, to successfully grasp and manipulate objects in everyday tasks.

This is a giant step forward in the effective application real-world of robotics.

The skin, manufactured at the nanofabrication facility,  is made from the same silicone rubber used in swimming goggles and embedded with tiny serpentine channels that are roughly half the width of a human hair. 

These channels are filled with electronically conductive liquid metal, which won’t crack or fatigue as solid wires do.

And prototypes have shown they are able to measure tactile information with more precision and sensitivity than human skin.

This development is so important because it will allow robots in the future to open doors, interact with a phone, shake hands, pick up packages, and handle objects, among many other things.

Associate professor Veronica Santos, says: “The fact that our latest skin prototype incorporates all three modalities creates many new possibilities for machine learning-based approaches for advancing robot capabilities.”

Scarily human.

The Science Of Safer Pregnancy: How Mini ‘Placentas On A Chip’ May Help Us Understand Pre-eclampsia

The placenta may be the most important organ in a body – it gives life to us all – and yet it is probably the least-studied organ.

The placenta is the gatekeeper for a foetus, allowing a mother’s nutrients to pass in one direction while waste passes back into the mother’s bloodstream. It produces hormones to encourage foetal growth and offers protection against most bacteria, although not against viruses.

But, when the placenta fails to function normally, it can put the health and life of both foetus and mother at serious risk, leading to hundreds of thousands of deaths every year. Among the biggest such problems is pre-eclampsia, which kills half a million babies and around 76,000 mothers every year globally.


The condition affects up to 5 per cent of all pregnancies – Kim Kardashian recently suffered both pre-eclampsia and placenta accreta, another dangerous condition in which the placenta grows too deeply into the wall of the uterus.

Even when babies survive pre-eclampsia, they can suffer from growth restriction or other health problems, including brain and heart defects, and diabetes, later in life. Growth restriction is the most common factor in still-births, when there are insufficient placental blood vessels to keep the foetus nourished.

And how do we treat this killer condition? The tools we have are no more advanced than aspirin, and premature deliveries.

Aspirin is our frontline tool but is effective only if taken early in pregnancy. Other drugs combat symptoms, such as lowering blood pressure.

Ultimately, our only prevention is to induce premature delivery.

Research into the placenta is desperately needed, which is why my team at Aston Medical School is developing a radical new way of carrying out tests on the organ.

The Aston University team will collaborate with engineers from a Dutch company, Mimetas, developing a method of growing human placentas on a ‘chip’ – we call it iPlacenta. The placentas are grown from cells harvested from umbilical cords, and so treatments can be tested without any risk to either mothers or foetuses.

These chips, which are about the size of a mobile phone, will hold up to 48 miniature placentas, each one of which can be an individual experiment. The chips can be slotted into existing equipment to make analysis both relatively easy and inexpensive.

The tiny placentas can also mimic the organ’s diseased state, hopefully allowing us an insight into how pre-eclampsia develops, so the condition can ultimately be identified and treated early.

This new research may be groundbreaking – even growing a single placenta would be an achievement – but it’s only one of three approaches we are taking at Aston. We’re also working on ultrasound techniques, with Samsung and FUJIFILM VisualSonics, to better understand the placenta and help us identify those most at risk.

And we’re also teaming up with mathematicians at the University of Rostock in Germany to build a huge computer model to help us understand pre-eclampsia. Ultimately, our ambition is to be able to use this model to predict outcomes for individual patients, and to help us build experiments for our iPlacenta chips.

The Aston research I coordinate is backed by €4million funding from the EU’s Horizon 2020 research and innovation programme, and will involve experts in ten different centres feeding information into our programme. We are based at the UK’s newest medical school, at Aston University, which is headed up by Professor Asif Ahmed, a worldwide authority on pre-eclampsia.

Our research is really only just beginning and, as well as bringing health benefits, we hope that eventually our work will save the health service money – a lot of money.

It has been estimated that premature births cost the NHS almost £1billion a year, and that delaying premature births by just one week could save the NHS £260million a year – that’s because premature babies tend to need the highest levels of care.

But, as important as the financial costs are, it’s the human costs that are most significant. Kim Kardashian has been candid about the suffering pre-eclampsia and placenta accreta caused her, and she has access to the finest medical teams.

Tens of millions of other mothers around the world are not so lucky, which is why we need to be able to identify these conditions and treat them long before they become life-threatening and require major medical intervention.

This is, literally, a matter of life and death – for both mothers, and for babies who have barely started their lives.

Call Security! Cyber Defence Lags Behind In Retail

It’s a familiar sight – the uniformed security guard patrolling the store on the lookout for shoplifters, ready to spring into action to stop thieves from getting away with the goods. Retailers have long known the value of proactive security to prevent loss and act as a deterrent in the real world. However, it seems that in the virtual world the retail security guard is out of shape, unable to keep up with the almost continuous threat of cyberattack. In a recent A10 Networks global survey 29% of participants felt that the retail sector is the least prepared to respond to cyberattacks. This was far higher than sectors such as finance and government. Why is retail so vulnerable and what are the challenges to overcome so that customers can shop in safety?

Sale of the century for cybercriminals

The retail sector is a seductive target for cybercriminals. High transaction volumes, including spikes at predictable times such as the holiday season and Black Friday, offer plenty of opportunities for fraudsters to get in amongst legitimate purchasers and make a profit. Beyond direct fraud, the vast quantity of customer data collected by retailers is of immense value to cybercriminals, who offer it for sale on the deep and dark web. The sector is also a target for hacktivists looking for notoriety; bringing down a major retailer’s site with a DDoS attack over the holiday season will certainly make you famous.

Attacks on the retail sector are on the rise. PWC recently found that attacks globally were up by 30% year on year and the number of serious data breaches in retail firms reported to the UK Information Commissioner’s Office (ICO) has doubled. In a climate where customers are increasingly aware of the importance of privacy and the risks of identity theft, this statistic is a big problem for retailers. A report by MediaPro found that 84 percent of shoppers would change their shopping habits if a retailer experienced a cyberattack, with 49 percent saying that they would be unlikely to buy from that retailer in future. In the fast-paced world of online retail, this reputational damage can cost millions. On top of this, the implementation of the GDPR in 2018 is going to make the financial consequences of data losses far heavier, with organisations facing fines of up to 4% of annual turnover should their management of customer data be found to be in breach.

Key challenges for retail

Retailers have an enormous incentive to gather customer data to drive sales and marketing programmes. They are less heavily regulated than sectors such as finance or government so the drive to put data security first is not so strong. However, as they respond to competitive pressure to develop multichannel shopping experiences and offer customer-enticing loyalty schemes, so they also create more potential points of attack and opportunities for cybercriminals to take advantage. Evidence suggests that security systems are not evolving alongside retail innovations, with only 58% of retailers reporting that they have an overall security strategy in place. This needs to improve if the sector is to protect itself from cyberattacks of increasing frequency and sophistication. As they take advantage of the efficiencies and scalability of cloud and other technologies, retailers need to be confident that their systems can detect and neutralise malicious activity and protect customer data as it is transferred around the organisation.

Another challenge lies in the fact that retail is staff-intensive. People can be security’s best asset or its biggest weakness, but in the UK government’s 2017 cyber security breaches survey, only 33% of retail executives believed that core staff took security seriously. This figure compared with 63% in the finance industry – perhaps an indication of the stringent regulations governing that sector. Staff turnover in retail is generally higher than in other industries, so it can be a challenge to keep on top of educating staff about their security responsibilities, but it’s not something that can be shirked as the consequences of poor practices can be severe.

Retail is an important part of everyday life and customers value ease of use and convenience very highly. But they also value their private information. If retailers are going to continue to be trusted by their customers, they need to get their security guards up to scratch in the virtual world as well as in the real one.

Sun Setting On ‘Renewables And Reliability Argument’

In April this year, the UK went its first full day without the use of energy from coal since the Industrial Revolution. As the first country to use coal for electricity, this is a watershed moment for the low carbon revolution. In fact, the UK energy supply was only 2% from coal in the first half of 2017, down from some 40% of total supply just 5 years ago.

As a result of rapidly falling costs of solar and wind power, and in response to meeting emissions reductions targets, there has been significant increase in investment into renewable energy and phasing out of coal based power stations in the UK. The effect of this structural change is also in evidence when National Grid reported that at lunchtime on the 7th June 2017, for the first time in excess of 50% of the UK’s electricity needs were met by power from wind, solar, hydro and wood pellets. With the addition of nuclear, at 2pm this reached 72.1% from carbon neutral generation.

The price of renewables continues to fall due to improved technology and uptake – solar and wind is now either the same price or cheaper than new fossil fuel capacity in more than 30 countries, according to a report from the World Economic Forum released earlier this year. However, the rapid adoption of these new technologies is causing concerns in some quarters.

One major argument used against renewables is that they do not produce a consistent base-load type of power like fossil fuels due to being intermittent – not generating power when the wind is not blowing or sun not shining. However, this is being answered by rapid improvements in battery storage systems and an increasingly flexible grid. Battery system costs are dropping fast, which means that power generated from the sun and wind can be stored for future use, which dramatically reduces the need for base-load generation.

The Storage Holy Grail
Improved battery technology and lower costs has been mainly driven by the rapidly growing electric vehicle (EV) market. The costs of Lithium Ion battery packs have dropped by 90% in 10 years, which is now creating a timely opportunity to increase the use of renewable energy, and strengthen the current power grid. This is also enabling both industrial users and consumers to gain better control over their energy usage and power bills.

The benefits of battery-based storage systems are multiple. Battery storage systems can provide greater grid stability, and also enable power generators of many types to maximise revenue and minimise costs. Behind the meter, on the demand side, users can better control bills and optimise local renewable power consumption. In addition, battery storage systems allow for more resilient power for the rare cases where the grid fails such as when there are natural disasters such as the flooding seen in recent years in the UK and other places.

On a larger scale, battery systems are generating revenue by providing ancillary services to the grid transmission systems. Such markets are expected to grow for smaller systems in aggregate in coming years. Another exciting development that storage enables is microgrids. Here, local, distributed power generation and storage can allow portions of the grid and critical facilities to operate independently of the larger national grid when necessary, helping reduce the overall potential for unforeseen blackouts. These microgrids – whether large or small – ensure resiliency and stability of supply and a reduction of CO2 emissions.

The car and home as energy providers
In its first major move to support the nascent battery revolution, the UK government announced in June 2017 that it is poised to invest £246m in battery technology, and that it will be a key pillar in its industrial strategy.

These recent announcements in support of battery technologies are welcome. What is now expected and needed is more transparency and the removal of barriers to allow small systems to participate in the ancillary services markets. Doing so would also foster the growth of the local ecosystems that will help to achieve the transformation of the energy markets and modernise the grid. For example, people with EV cars will eventually also let them provide power back to the grid and thus offset the cost of the cars.

Overall, the long-lasting argument that renewables are unreliable is short lived. With so many advancements within the renewable energy sector coming to head, the ‘sun not shining at night’ and “wind does not always blow” concerns are rapidly becoming obsolete. As costs continue to drop, and battery system and ancillary services continue to expand, there is a huge opportunity for complete structural changes within the energy sector. And with supportive regulation changes and increased transparency for markets, the future is certainly bright for UK’s energy supply moving forward.

WiFi Krack WPA2 Security Flaw: How To Protect Your Wireless Network And Your Devices

As you may have seen, two security researchers have discovered a massive flaw in WiFi that affects just about every device we own.

The flaw relates to a security protocol called WPA2 that is designed to prevent outsiders from accessing our home WiFi networks and spying on us, or hacking into any connected devices.

Now that the vulnerability is out in the open it’s only a matter of days or weeks before companies start pushing out updates, but it’s a huge job and because it affects just about every gadget we use it’s going to be up to us as much as it is them to plug the holes and protect ourselves.

monkeybusinessimages via Getty Images

What should I do?

Speaking to HuffPost UK, Jarno Niemelä, Lead Researcher at F-Secure Labs explains the advice actually doesn’t change for normal consumers.

“The good news is that security advice doesn’t really change. Public WiFi is always thought to be untrustworthy and users should always use a VPN. And home and other WiFi access points under the user’s control should always be updated with latest ROM versions anyway.” he says.

So what can you do immediately? Make sure that all your devices are up to date, and that means all your devices including routers, TVs, any smart home equipment you might have.

Alex Hudson also makes an extremely good point in his blog which is that for the vast majority of us, our browsing habits and messages will still remain secure.

Any website that uses HTTPS (or a padlock symbol next to the web address) is completely secure. Luckily for the general public that’s pretty much all the websites we visit regularly.

In addition browsers like Chrome and Safari will warn you first if you’re about to visit an unencrypted website which should give you an extra layer of protection.

Remarkably, the one thing you actually don’t need to do is update your password on your router. This vulnerability goes well beyond a password so if you were to change it it would be for peace of mind only.

As mentioned earlier, there are likely to be a large number of updates coming for just about every device you own so keep an eye out and make sure you’re updating them as soon as you can.

This Incredible Power Plant Produces Nothing But Electricity And Stone

In a bid to tackle climate change and stop the world from reaching the upper limit of two degrees warming before 2020, scientists were hoping that we could reduce our global carbon footprint.

But with world events making it seem increasingly unlikely that will happen, scientists are now turning their hand to alternative solutions.

Including the world’s first power plant to successfully send greenhouse gases deep underground, and turn them into rock.

The Hellisheidi geothermal power plant situated on the mid-Atlantic ridge, is the newest and largest geothermal plant in Iceland – a country that heats 90% of its homes using geothermal water.

But the plant has now become the first in history to capture carbon dioxide from ambient air, using a system of fans and filters, and then store it in bedrock 700 metres down.

There the gas reacts with basaltic rock and forms solid minerals, creating a permanent storage solution, and turning Hellisheidi into a negative emissions site.

While the EU-funded project, which is run by the public utility company, Reykjavik Energy, has proved cynics wrong it is still only a pilot.

Capable of capturing 50 metric tons of CO2 each year – a small drop compared to the 40 trillion kg we produce – and roughly equivalent to a single household in the USA or ten Indian homes.

Christoph Gebald, Founder and CEO at Climeworks, said: “The potential of scaling-up our technology in combination with CO2 storage, is enormous. Our plan is to offer carbon removal to individuals, corporates and organizations as a means to reverse their non-avoidable carbon emissions.′

It also costs $600 per ton of carbon dioxide, a figure they are hoping to reduce to $100 per ton.

Iceland currently runs 100% of it’s electricity from renewable sources.