Health24.com | Which is better: body weight training or weightlifting?

Which is better: body weight training or weightlifting? Both have epic health benefits. How’s this: 23% – this is the reduction in risk of premature death in people who regularly did body-weight training. Weight train twice a week and you could cut your long-term risk of cardiac death by a whopping 41%. So… when it comes to the gains, which one wins?

The science

Most lifting moves are open-chain (you pull/push an object) and body-weight exercises are often closed-chain (you move your body). So? Closed chain moves boost lower-body strength 18 percent more than open chain.

Lifting weights is associated with a 37 percent reduction in risk of metabolic syndrome, which can be a cause of heart disease and diabetes. This is thought to be due to the increase in muscle mass.

READ MORE: Which Is Actually Better: Cardio Or Weights?

The good

Body weight training: You can train absolutely anywhere. Body-weight exercises don’t require any equipment and can be done in confined spaces. Guns can be built on a balcony in Benoni or a farm in KZN.

Lifting: Loading up isolated areas in exercises such as biceps curls, leg extensions and lat pull-downs means you have total control over which part of your body you want to work. Ideal if you’re recovering from injury.

The bad

Body weight training: If you’re after Wonder Woman-esque strength, just using your body weight will limit you eventually because you can’t load your moves to make them more challenging.

Lifting: Heavy lifting spikes your blood pressure, which could cause complications if you’re at high risk for heart conditions. And if your form is off, you could hurt yourself pretty badly. So make sure you go over your medical history with a professional before you hit the weights and learn the form before you go heavy.

READ MORE: 10 Of The Best Fat-Burning Workouts You Can Do At The Gym

The expert verdict

Body weight training: “Weightlifting carries a higher risk of injury than body-weight training, so the latter is great for a beginner. Training this way also enhances balance, agility and flexibility.” – Bradley Simmonds, personal trainer

Lifting: “Strength training burns fat and builds lean muscle. Using equipment allows you to track your progress and increase the load to maximise your results.” – Laura Hoggins, personal trainer

The killer moveBody weight training: Holding a plank is hard enough, but if you want to amp up the burn, try a cross-body plank toe-tap variation. Start in high plank, then lift your bum up and reach one hand back to touch the opposite foot. Continue alternating sides for as long as you’d normally hold your plank. You’ll be burning.

Lifting: The old Olympic stalwart, clean and press, is a dynamic move that hits multiple muscle groups and elevates your heart rate – basically a fat burner’s dream. Start with a modest weight and focus on technique to avoid hurting your back.

READ MORE: 4 Amazing Body Benefits Of Weightlifting That’ll Persuade You To Give It A Try

For the win?

Weightlifting. Body-weight workouts are a great option for holidays when you just want to keep your fitness ticking over. But when it comes to everyday training, they won’t elevate your gains quite like pumping iron.

This article was originally published on womenshealthsa.co.za

Image credit: iStock

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Health24.com | When is your cough a symptom of something serious?

Coughing is a normal response by the body to get rid of irritants in the airways. There are many things that may cause a cough – from colds and flu, to allergies and other more serious respiratory conditions. A cough can last from days to months.

But what if your cough is combined with other unpleasant symptoms and just won’t go away? It could be related to a more serious condition that needs medical attention. Here are some instances where you need to see a doctor as soon as possible:

1. Coughing up blood

Coughing up blood (hemoptysis) is a sign that something serious is going on. It can signal anything from infections, cancers to a problem in the blood vessels of the lungs.

Conditions like lung cancer, tuberculosis, congestive heart failure, internal injury to the lungs or a pulmonary embolism (a blood clot in your lungs) can all cause hemoptysis. While these causes are less common in a chronic cough, you should always seek medical attention when coughing up blood.

2. Night sweats

When you experience excessive sweating at night, along with your cough, it could signal pulmonary tuberculosis (TB). TB is an airborne disease that can spread when carriers cough and others breathe in the airborne bacteria. You may also experience unexplained weight loss and constant fatigue.

3. Thick mucus or sputum

When you cough up pink, frothy sputum with bubbles, it could signal excess fluid in your lungs (pulmonary oedema), which requires urgent medical attention. When you cough up extremely thick mucus or phlegm, it can either be a sign of bronchitis, or chronic obstructive pulmonary disease (COPD). Green or yellow mucus can be a symptom of an infection like sinusitis or pneumonia.

4. Wheezing and struggling to breathe

If you constantly experience shortness of breath when you cough, you could be suffering from asthma. You will also produce a wheezing sound. Bronchitis causes swelling, inflammation and irritation of airways in the lungs, making breathing very difficult.

Image credit: iStock

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Electrotherapy warning over bogus psychiatrist Zholia Alemi

Scotland’s chief medic says Zholia Alemi may have prescribed ECT and wrongly detained mental health patients.

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Lovebug Insect Season is Upon Us—Here’s What You Need to Know

For many in the United States, May and September mean lovebug season. The lovebug, also known as Plecia nearctica, is a fly species that’s found throughout Southern states in both the fall and spring. The bug has been in the news lately because it’s been ruining vacations. This made us wonder about how the insect could affect our health.

First, a little background about these insects: Lovebugs are small and black, with a “velvety” appearance. They are often identified by the bright red area behind their heads.

Lovebugs are particularly bothersome to people who drive. “The adult flies are a nuisance to motorists because the flies are attracted to highways and spatter on the hood and windshield of vehicles,” according to research on the species from the University of Florida. The bugs can clog radiators and reduce visibility on the road. They can also mess up your car’s paint job.

Lovebugs are perhaps best known for an (untrue) urban legend surrounding them: Some say the bugs were created by entomologists, or people who study bugs. As the legend goes, “Sometime in the 1950s an experiment gone horribly wrong at the University of Florida produced a pesky bug with no apparent purpose,” according to a 2004 University of Florida news release. “The strange-looking insect—commonly known as the lovebug—managed to escape from researchers and began to spread rapidly, wreaking havoc on people and cars.”

It turns out, however, that the lovebug’s arrival in Florida was much less dramatic. It simply migrated to Florida from the Gulf Coast. The insects are also found in Guatemala, Honduras, Costa Rica, Mexico, Alabama, Georgia, Louisiana, South Carolina, North Carolina, Mississippi, and Texas.

So are these invasive critters dangerous? Thankfully, no. While they might be a pain to people who are frequently on the road, lovebugs are harmless. “They’re everywhere, but they’re not a hazard. They don’t bite, and they don’t sting,” Douglas Lipka, an assistant professor of biology at William Carey University in Mississippi, told the Associated Press.

While we’re on the topic, though, there are a few other headline-making bugs you should be looking out for this summer. Two of the most worrisome are the kissing bug and the tick.

The kissing bug can cause a potentially-fatal condition called Chagas disease, and it’s been found in the following states: California, Nevada, New Mexico, Arizona, Texas, Utah, Colorado, Kansas, Oklahoma, Missouri, Illinois, Indiana, Arkansas, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, North Carolina, West Virginia, Virginia, Ohio, Pennsylvania, Maryland, and Delaware.

Kissing bugs usually have red or orange stripes around their bodies, and are bigger than a penny. The bugs, technically known as triatomine bugs, got their nickname from their tendency to bite humans around their mouths as they sleep.

RELATED: 9 Bug Bites You Might Get This Summer–and What to Do About Them

As for ticks (which are technically arachnids, not insects), they can carry a variety of dangerous bacteria—including Borrelia burgdorferi, which causes lyme disease. Lyme disease has been confirmed in every US state, and is especially prevalent in the northeast.

Ticks can attach themselves to any part of the body, and are often found in difficult-to-notice areas, such as the armpits, groin, and scalp. An infected tick must be attached for 36 to 48 hours, in most cases, in order to transmit Borrelia burgdorferi to its host. Another tickborne disease, Powassan virus, is less common but can be fatal—and can also be transmitted much faster.

In conclusion, if you’re going camping this summer, you should definitely be on the lookout for creepy-crawlies that have the potential to harm you. But as far as lovebugs are concerned, your sanity is the only thing at risk.

RELATED: 15 Important Facts You Must Know About Ticks

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The FDA Issued a Tattoo Ink Recall—Here’s What You Need to Know

Six types of commercially available tattoo inks have been contaminated with harmful bacteria, the FDA said in a statement this week.

The administration is urging consumers to pause before getting any new tattoos and tattoo artists to confirm they’re not using any of the recalled ink.

The government became aware of the contaminated ink after inspecting tattoo ink manufacturers and distributors and collecting survey information. The FDA analyzed samples of tattoo inks to evaluate consumers’ risks.

It now says the inks have the “potential for serious injury.” The new statement explains that “[t]attoo inks contaminated with microorganisms can cause infections and lead to serious health injuries when injected into the skin during a tattooing procedure, since there is an increased risk of infection any time the skin barrier is broken.”

Infections associated with tattoo ink can cause rashes and lesions that contain raised, red bumps on the skin. Permanent scarring can also result from a tattoo-related infection. Signs of an infection can be hard to spot, the FDA statement notes, because they might seem like allergic reactions or other conditions. This confusion can lead to misdiagnosis and useless treatments.

The four companies that manufactured the contaminated inks are currently being monitored by the FDA, the statement says. The statement also includes some advice for people thinking about getting a tattoo in the near future: Ask the person you choose to give you a tattoo what kind of ink they use—and put your plans on hold if they use one or more of the inks found to be contaminated.

RELATED: This Might Make You Rethink Getting a Tattoo

The contaminated inks are Scalpaink SC, Scalpaink PA, and Scalpaink AL basic black tattoo inks made by Scale Aesthetics; Dynamic Color – Black tattoo ink made by Dynamic Color Inc; and Solid Ink – Diablo (red) tattoo ink made by Color Art Inc.

The FDA’s statement says consumers should seek medical assistance if they’ve recently gotten a tattoo and are worried they might have been exposed to the contaminated ink. They should alert the tattoo artist, too, so the artist can check and see if they are using one of the potentially contaminated inks. People affected by the contaminated ink are also urged to report their infection to the FDA via its Adverse Events Reporting website.

Anyone thinking about getting a tattoo should know about potential complications of the procedure, even without the potential of contaminated ink. Tattooing causes tiny holes in the surface of the skin, which increase the risk of infection; there’s also the potential for skin irritation or allergic reactions from the tattoo ink. A 2017 study also found that tattoo inks can seep beneath the surface of the skin and accumulate in lymph nodes, although researchers couldn’t say whether this side effect is actually linked to any health problems.  

RELATED: These Stunning Tattoos Are Helping Sexual Assault Survivors Deal With Their Trauma

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A Psychologist Explains Why People Gossip—and the Reason Might Surprise You

Everybody gossips. Sure, we like to think that our daily conversations are strictly productive idea exchanges and debates about life’s unanswered questions. But in reality, we all talk about other people.

In fact, a new study published in the journal Social Psychological and Personality Science found that the typical person spends about 52 minutes per day gossiping. The surprise, though, is that most people aren’t walking around whispering “Did you hear what so and so did last weekend?” in their coworkers’ ears. Instead, they’re just sharing information about the people in their lives with those around them.

That’s the simple definition of gossiping, per the study authors: talking about a person who isn’t present. It's not necessarily about spreading malicious rumors or embarrassing stories, just sharing information. You gossip when you tell someone that next weekend your cousin is getting married, your best friend is starting a new job, or your daughter has her big dance recital coming up.

RELATED: Jussie Smollett Lied About Being the Victim of a Hate Crime, Police Say. Why Would Someone Do That?

The new study found that most of those 52 minutes we spend gossiping each day involve sharing the harmless (and, let’s be honest, sometimes boring) details of everyday life—not trashing your colleague who got way too drunk at happy hour.

So why do we use up nearly an hour of precious time chatting about such ho-hum details of other people’s lives? Mark Leary, PhD, a professor of psychology and neuroscience at Duke University who specializes in social and personal psychology, explains it to Health this way: Gossiping is a fundamental human instinct because our lives are deeply rooted in groups. We not only live in groups, but we also depend on the people in our groups to survive.

“In light of that, they need to have as much information as possible about the people around them in order to know what various other people are like, who can and can't be trusted, who breaks group rules, who is friends with who, what other people's personalities and viewpoints are, and so on,” Leary says.

RELATED: College Admissions Scandal: A Psychologist Explains Why a Parent Would Cheat and Lie to Get Their Kids Into School

Think about your groups. You depend on your family for love and compassion, and in many cases food and housing. You depend on your friends for social interaction and companionship. You depend on your employer for money and maybe health insurance. So if your mother tells you your father lost his job, you know you might need to find a different way to manage grocery bills and rent. If your coworker tells you that your boss is going to lay people off, you prepare to search for another source of income and insurance. Gossip is how we survive.

Gossiping for survival is as old as humanity itself. Every prehistoric human relied on other members of their tribe for things like food, shelter, and protection. If the member who usually hunts for your food suddenly gets sick and can’t hunt, you might starve if no one tells you that person is sick. If gossip of their illness spreads, you know you need to search for another food source.

Gossip doesn’t only teach us about the person who’s the subject of the conversation, but also about the person doing the talking, Leary says. “I can learn things about your attitudes, beliefs, and ways of dealing with people by seeing who and what you gossip about. Even if I don't join in, just hearing people gossip tells me things about what they think is important, whether they can be trusted to keep secrets, and so on.”

When you do join in, gossip can also strengthen your social bonds. A 2014 study published in the journal Psychological Science found gossip improves a group's cooperation and makes members less selfish.

RELATED: Smallville Actress Allison Mack Recruited Women for a Sex Cult—Why Would a Person Do That?

It also found that gossip can serve as a way of identifying and ostracizing untrustworthy members of the group. But all hope isn’t lost for those who are ostracized. Often the person who was shunned actually learns from the experience and improves their behavior, the study found. Just the threat of being excluded is an incentive for people to cooperate.

Of course, we can’t forget that gossip sometimes does turn ugly. “Some gossiping has negative consequences for the target,” Leary says, “and some can have negative consequences for the gossiper, such as if the target finds out, or if listeners conclude that the gossiper is an untrustworthy busybody who can't mind his or her own business.”

If your mother tells you that your father lost their job, your father might get mad at your mother for not giving him time to tell you himself. If your boss finds out that your coworker told you about the layoffs, your boss might lose trust in your coworker. Gossip can tear us apart just as easily as it can bring us together. “But at heart, sharing information about other people is important,” Leary says.

RELATED: What It Means to Be a High-Functioning Sociopath—and How to Tell If You Know One

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Electric field-based dressing helps heal wound infections

Researchers at Indiana University School of Medicine have found a way to charge up the fight against bacterial infections using electricity.

Work conducted in the laboratories of the Indiana Center for Regenerative Medicine and Engineering, Chandan Sen, PhD and Sashwati Roy, PhD has led to the development of a dressing that uses an electric field to disrupt biofilm infection. Their findings were recently published in the journal Annals of Surgery.

Bacterial biofilms are thin, slimy films of bacteria that form on some wounds, including burns or post-surgical infections, as well as after a medical device, such as a catheter, is placed in the body. These bacteria generate their own electricity, using their own electric fields to communicate and form the biofilm, which makes them more hostile and difficult to treat. The Centers for Disease Control and Prevention estimates 65 percent of all infections are caused by bacteria with this biofilm phenotype, while the National Institutes of Health estimates that number is closer to 80 percent.

Researchers at IU School of Medicine are the first to study the practice of using an electric field-based dressing to treat biofilms rather than antibiotics. They discovered the dressing is not only successful in fighting the bacteria on its own, but when combined with other medications can make them even more effective. This discovery has the potential to create significant changes in the way physicians treat patients with bacterial infections which are resistant to antibiotics. The dressing can also help prevent new biofilm infections from forming in the future. The dressing electrochemically self-generates 1 volt of electricity upon contact with body fluids such as wound fluid or blood, which is not enough to hurt or electrocute the patient.

“This shows for the first time that bacterial biofilm can be disrupted by using an electroceutical dressing,” said Chandan Sen, PhD, director of the Indiana Center for Regenerative Medicine and Engineering and associate vice president of research for the IU School of Medicine Department of Surgery. “This has implications across surgery as biofilm presence can lead to many complications in successful surgical outcomes. Such textile may be considered for serving as hospital fabric — a major source of hospital acquired infections”

Marketing of the dressing for burn care was recently approved by the Food and Drug Administration. The team is now studying the device’s effectiveness in patients recovering from burns.

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Materials provided by Indiana University. Note: Content may be edited for style and length.

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Clinical trial improves treatment of genetic rickets

A new study shows a drug developed in conjunction with investigators at Indiana University School of Medicine to alleviate symptoms of a rare musculoskeletal condition is significantly more effective than conventional therapies. The findings are published in Lancet.

X-linked hypophosphatemia, or XLH, is a phosphate-wasting disease that causes rickets and osteomalacia, or softening of the bones, and can cause short stature, bowed legs, dental abscesses and bone pain. This rare, genetic disease affects about 1 in every 20,000 people.

Researchers recruited 61 children between the ages of 1 and 12 at 16 centers around the world, including the U.S., Canada, the United Kingdom, Sweden, Australia, Japan and Korea. The children were randomly assigned to either receive Burosumab, a biweekly injection that was approved by the Food and Drug Administration in April 2018, or conventional therapies of taking oral phosphate and active vitamin D several times a day. The primary outcome was improvement in rickets on X-rays, as scored by radiologists that were unaware of which treatment group the participant was in.

The children were observed for 64 weeks, and by 40 weeks of treatment, researchers found 72 percent of the children who received Burosumab achieved substantial healing of rickets, while only 6 percent of those in the conventional therapy group saw substantial healing. Burosumab also led to greater improvements in leg deformities, growth, distance walked in a 6-minute test and serum phosphorus and active vitamin D levels.

“This is the first study comparing Burosumab head-to-head with conventional therapy,” said lead investigator Erik Imel, MD, associate professor of medicine at IU School of Medicine. “We now know the magnitude of benefit from Burosumab over the prior approach with conventional therapy. This information is critical for doctors to make treatment decisions for patients with XLH.”

Researchers plan to continue studying the long-term effects of Burosumab, including the effect treating children has on height outcomes as an adult and whether this treatment will decrease the need for surgeries to correct bowed legs.

Burosumab blocks a protein called fibroblast growth factor 23 that was originally discovered by investigators at Indiana University School of Medicine. Burosumab is marketed by Ultragenyx Pharmaceutical, Inc. in collaboration with Kyowa Hakko Kirin Co., Ltd. and its European subsidiary, Kyowa Kirin International PLC, under the brand name Crysvita.

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How a member of a family of light-sensitive proteins adjusts skin color

A team of Brown University researchers found that opsin 3 — a protein closely related to rhodopsin, the protein that enables low-light vision — has a role in adjusting the amount of pigment produced in human skin, a determinant of skin color.

When humans spend time in the sun without proper skin protection, the sun’s ultraviolet (UV) radiation signals the skin to produce more melanin — which protects against the cancer-causing effects of the radiation — and become darker. There are two parts to solar UV radiation: short wavelength radiation or UVB, and long wavelength radiation or UVA. Each part is detected by the skin in different ways; how UVB makes humans tan has been known for a while.

On the other hand, scientists know less about how skin detects and responds to UVA, the more abundant kind of solar UV radiation.Elena Oancea, an associate professor in the department of Molecular Pharmacology, Physiology and Biotechnology at Brown, has been studying precisely this question. In 2015, when her team uncovered the first clues to indicate that melanocytes, specialized skin cells that produce the pigment melanin, have an abundance of opsin 3, they thought that opsin 3 might be the receptor thatdetects UVA and signals increased melanin production.

Four years and four major surprises later, the team’s findings were published on Thursday, May 16, in the journal Proceedings of the National Academy of Sciences.

“We’ve found the role of opsin 3 in human melanocytes and figured out the molecular steps that allow opsin 3 to achieve this function,” Oancea said. “Opsin 3 modulates how much pigment the cells make, but, surprisingly, it does so independent of light. This mechanism is a new paradigm for opsins. Once we learn more about opsin 3, it may be a good target for treating pigmentation disorders.”

Armed with their initial hypothesis that opsin 3 detects UVA radiation, causing calcium ions to flood the melanocytes and triggering melanin production, the team jumped into experiments. Rana Ozdeslik, a doctoral student who earned her Ph.D. from Brown in 2017 and continued work on the project as a research associate, used a genetic engineering tool to greatly reduce the amount of opsin 3 in cultured human melanocytes.

When Ozdeslik exposed the skin cells with almost no opsin 3 to UV light, they still produced a burst of calcium ions. Their initial hypothesis was wrong.

“Our first big surprise was that opsin 3 is not the UVA detector,” Oancea said.

As the team planned next steps, Ozdeslik observed that the skin cells without opsin 3 appeared much darker, Oancea said. This was the second surprise. Indeed, when they measured melanin, the melanocytes made more pigment in the absence of opsin 3. The next step was to figure out how.

At that point in the research process, Brown doctoral student Lauren Olinski joined the team. Together, they found that opsin 3 changes the activity of the melanocortin-1 receptor, a protein known to increase synthesis of cyclic adenosine monophosphate (cAMP), a molecular signal that triggers melanin production. Opsin 3 regulates melanin by decreasing the levels of cAMP produced by the melanocortin-1 receptor. This was the third surprise of the project.

The team determined that, as expected, opsin 3 binds retinal, a form of vitamin A that is essential for sensing light in all rhodopsin-related proteins. However, they could not detect opsin 3 absorbing any wavelength of light. This was their fourth surprise and one that Oancea still finds quite puzzling. She said it is possible that the retinal serves some kind of structural purpose or that opsin 3 absorbs light in a wavelength range that cannot be easily measured.

Ultimately, the team determined that opsin 3 decreases melanin production in skin cells by decreasing the levels of an important molecular signal — but that this regulation does not seem to be triggered by light.

Now that they have determined opsin 3’s role in skin pigmentation, the team is seeking to learn in what other parts of the body opsin 3 is produced and what kind of functions it might have. Olinski is working to determine where and how opsin 3 works in the brain, where it was first discovered.

The finding that opsin 3 can adjust how much pigment melanocytes make suggests that opsin 3 could be a target for treating pigmentation disorders. Hyperpigmentation disorders are characterized by too much melanin; hypopigmentation disorders, such as albinism, are characterized by too little melanin, which greatly increases the patients’ sensitivity to solar UV radiation and susceptibility to skin cancer. Most pigmentation disorders have no available treatments. Before scientists will be able to target opsin 3 in skin, they need to understand what it does in other parts of the body and learn how to turn its activity on or off, Oancea said.

In addition to Oancea, Ozdeslik and Olinski, other authors on the paper include Melissa Trieu and Daniel Oprian from Brandeis University.

This research was supported by National Institutes of Health (grant numbers R01 AR066318 and T32 GM077995), the Suna and Inan Kirac Foundation, as well as internal funding from Brown University.

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Finding the ‘Goldilocks’ level of enthusiasm for business pitches

When it comes to pitching business ideas to potential investors, an entrepreneur’s excitement and enthusiasm can be the difference between dreams taking shape or ultimately falling flat.

But it’s not just the intensity of enthusiasm that’s important, according to a recent study by a team led by Georgia Institute of Technology researchers. How long an entrepreneur displays the highest level of excitement during a pitch also plays a major role in predicting success in receiving funding.

Basically, too much enthusiasm can be a bad thing.

“The findings suggest that investors may interpret prolonged periods of high enthusiasm as over-optimistic,” said Dong Liu, an associate professor in Georgia Tech’s Scheller College of Business. “Over-optimistic entrepreneurs are thought to make irrational decisions and overestimate their products’ profitability.”

In the study, which was published April 8 in the Academy of Management Journal, the researchers described using artificial intelligence software to analyze video pitches for 1,460 business funding proposals for products posted on the crowd funding website Kickstarter.

The software used facial expression recognition and big data analytics to measure the intensity of enthusiasm in more than 8 million frames of video, then recorded how long the presenters stayed at their maximum level of excitement, which the researchers described as the point of “peak joy.”

They found that, generally speaking, the higher the peak level of enthusiasm, the more likely the entrepreneur was to receive funding, after controlling for differences in the products and business ideas. But there was a bell curve in the results, where the likelihood of funding tended to fall as “peak joy” levels went on for too long.

“Although a higher level of peak joy displayed by entrepreneurs during their pitches leads to better funding performance over time, prolonged display of peak joy seemed to undermine funding performance,” Liu said. “Another possible interpretation is that investors may believe the entrepreneur is acting and the pitch is manipulative. Maybe they feel the entrepreneur is using his or her excitement to manipulate the investors’ perceptions in hopes of increasing the odds of getting funding.”

The facial recognition software analyzed when the presenters made expressions linked to joy, such as raising the cheek, drawing the corners of the mouth into a smile, and the movement and position of the eyes. The researchers noted that the software, called FaceReader, was even more accurate in recognizing emotions than real people analyzing those video frames.

The researchers also found another factor that influenced funding success was at what point during the presentation “peak joy” happened. They found the most effective times to display enthusiasm was at the beginning of the pitch and near the end.

“The results of our research could be broadly applicable to different kinds of audiences, not just those funding projects through crowd funding websites,” Liu said. “Venture capitalists are looking for good business ideas on these websites too. But in general these findings could help inform any business pitch.”

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