To My Influencer and Marketer Friends

This is not remotely a “business as usual” situation. Please open your eyes to what’s happening. But more importantly, please open your heart to what’s about to happen.

This isn’t a time to be working on your launches. This isn’t a time to work on your campaigns. The focus on business needs to be put on hold right now.

We all have something much more important to work on right now. We have the leverage to greatly reduce a tremendous amount of suffering and loss of life that’s about to unfold. That this will happen is unfortunately inevitable, but we can absolutely have a meaningful impact in reducing it.

And if there are any marketing and influencing challenges that are worth the committed application of the very best of our skills, this is such a challenge.

The seriousness of our collective situation is going to intensify in the coming weeks – way more dramatically than it already has.

By the end of the month, many more hospitals across Europe and the USA will be where Northern Italy is – overwhelmed and with doctors and nurses dying from the disease too. Hospitals in the USA are already preparing for this by adding tents in parking lots. It’s a race against time, and we have much less time than most people realize. Seattle is already showing us a glimpse of what will soon hit many other cities.

This won’t simply blow over in a couple of weeks. We’re talking months, including the inevitability of 2+ months of full lockdown, which will almost certainly begin by the end of this month.

The best thing you can do now is share the critical importance of social distancing to reduce the spread of the disease, which has a long, silent incubation period. If you do that, you can save a lot of lives.

What if your launches and products are beneficial to people? Of course they are. But consider the opportunity cost of what you could be doing right now instead if you shift your focus into life-saving mode.

I can certainly claim that my work benefits people too, and it surely does, but I think I can be of greater service right now if I respond to the tremendous opportunity of taking direct action to help lower the disease progression in whatever way I can.

One way where I may be able to exert some leverage is to invite more people to join me in helping to get the word out about just how critical it is for all of us to shift gears right now. I’ve already been doing this behind the scenes for days, starting around February 26th. And that’s having some impact. But we still need to do more.

Every day that you work on your usual business instead of promoting the critical importance of social distancing is another day you could have saved lives and reduced suffering. Every day you delay is a missed opportunity for you to truly step up, not merely with personal ambition but with caring, compassion, and courage as well.

This is an extraordinary time for you to take your best expression of ambition and get it aligned with your best expression of caring. This is an invitation for us to collectively change the world in a way that really matters to a lot of people, especially those who will be hit hardest by this disease in the weeks and months ahead.

Where else are you going to encounter such an extraordinary opportunity to do the most meaningful work of your life?

Don’t worry about perfection. Speed of messaging is way more important than elegance right now. Just get the word out as fast as you can. Even if all you do is tell people to stay the fuck home or share the hashtag #staythefuckhome, that will help. Just start with one Tweet. Please.

Don’t worry about being judged or criticized for being an alarmist. By the end of the month, it will be obvious that you did the right thing. You’ll probably wish you’d acted sooner and more powerfully. I already feel that way now.

Please put normal business on hold. Please use your marketing and influencing skills to save lives right now. Every day counts.

It doesn’t matter how big your reach is. Even if you’re just starting a new YouTube channel and only have a few viewers, please get the word out. That’s just as honorable a deed as for those who may reach millions.

Once we’re on full lockdown and people are no longer still going out risking other people’s lives, then maybe it will be an okay time to think about business again. But there’s a good chance your priorities will shift too as the body count continues to rise. Will you still care about business in the same way when people you know start having breathing difficulties, and they’re scared to go to an overcrowded nearby hospital with an exhausted staff and no more beds or ventilators available?

It hurts my heart to see marketer friends brainstorming and pondering the money-making opportunities that may come from everyone being stuck at home, salivating over that captive audience. I can understand that mindset, but I can’t pretend it’s okay. I realize that I must personally do something about that… and encourage others to help us change course as well.

At this time it’s just not okay to be blogging and emailing and tweeting and advertising as if we’re still in business as usual. It’s downright wicked to do such things right now because you’re encouraging others to engage in denial about what’s happening. We need to do the opposite of that. We absolutely must be sounding the alarm to wake more people up to what’s happening. We must do our best to turn the ship of ignorance and denial towards saving lives and reducing suffering.

Years from now when you look back on these days, do you really think you’ll reflect upon how brilliant you were for capturing those extra sales while people were getting sick and dying? Will you feel proud of yourself for your pandemic launches and marketing campaigns?

If you promote stuff that comforts people, that’s great – but save it for later once we’re all under lockdown. Our priorities right now should be to get people to stop silently spreading the disease and to push towards full lockdown to the extent that we can influence that too.

It’s your business and your decision of course. Just please take a peak into your heart and see what it wants to do about this situation. If your current business activities still feel very aligned and if what I’m sharing here doesn’t change anything for you, that’s fine. You have nothing to defend.

While I normally feel very aligned with my business and it’s very flexible anyway, I’m stretching it to go where it needs to go right now in order to push it to be of more service than usual. I’m not willing to be haunted for the rest of my life by the knowledge that I could have tried harder to save lives and reduce suffering – and didn’t. Are you willing to go that route?

This is one of the most extreme times you’ll ever live through. Who do you want to be in this situation? A decade from now, how will you wish you’d responded?

For Everyone

If you see anyone doing “business as usual” posts, videos, promotions, launches, and ads that don’t seem to be helping with the current situation, please actively encourage – no, implore – them to stop immediately and shift gears to save lives and reduce suffering.

Immediately reply to their emails as soon as you receive them. Comment on their posts, videos, and ads right away. Call them out on their Facebook Lives and webinars. Tell them to please focus on saving lives instead of trying to do anything less important right now. Be gentle but please be firm too. And be brave.

Please don’t shame anyone. Please invite them to step up to serve a greater need.

Realize that if you can influence even one more marketer or influencer to help spread the word about practicing social distancing just one day earlier than they otherwise would, you’re saving lives too. You do that, and you’re my hero.

Here are some further resources to help, both for your own education and for further re-sharing:

  • Coronavirus stats – This page shows frequently updated virus stats for all countries, so you can see at a glance what’s happening. Also follow some of the links for deeper stats and data.
  • Stay the Fuck Home – This is a good page for referring people. It shows simple actions to be taken immediately and handle multiple translations for different languages.
  • Coronavirus: Why You Must Act Now – Tomas Pueyo’s powerfully persuasive piece with lots of math-based reasoning, charts, and graphs (more than 28M views in the past week). I’ve been sharing this one a lot and feel grateful for Tomas’ efforts.
  • Jason Warner’s Facebook post – A solid math-based post to help persuade people of the importance of changing behaviors immediately. Please reshare this on Facebook. I did, as did 119K other people so far.
  • Messages from Italy – This is a short YouTube video of Italians under lockdown sharing what they wished they’d known 10 days earlier.

Note that my blog posts are uncopyrighted and donated to the public domain. So you’re free to republish, translate, or modify them… no need to ask. Just get the word out that we need to change our behaviors immediately to save lives and reduce suffering.

Please care.

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Soft corals near Virgin Islands recover from hurricanes, but stony corals declining

Soft corals at three sites in the U.S. Virgin Islands were able to recover from the destructive effects of nearly back-to-back Category 5 storms in 2017, but the story of these apparently hardy communities of colorful marine life is part of a larger, rapidly shifting narrative surrounding the future of coral reefs, according to a new study led by a University at Buffalo marine ecologist.

The recently realized resilience of the soft corals is an important development toward our increasing understanding of these complex ecosystems, but the findings published in the journal Scientific Reports puts that seemingly good news in the context of an ecosystem that is dramatically changing.

“These soft corals are resilient,” says Howard Lasker, a professor in the Department of Environment and Sustainability and the Department of Geology, and an expert on the ecology of coral reef organisms.

“But right now in the Caribbean we’re seeing a drastic decline of stony corals, and the soft corals are not a simple replacement for what’s being lost.”

Soft corals, also known as octocorals, are branching colonial organisms. The colonies with their impressionistic tree-like appearance sway in ocean currents like trees in a storm. The stony corals, which also form colonies, produce rigid skeletons and create the framework of coral reefs. The living animal sits atop the structure they create, slowly secreting calcium carbonate, essentially limestone, to build up the reef.

These screen saver favorites are inspiring tourist destinations that on a more practical level play diverse ecological, economic and environmental roles, everything from protecting shorelines from erosion to providing habitats for a diverse populations of marine life.

The soft corals are doing fine while the stony corals have declined as much as 40% in recent decades, according to Lasker, whose team examined three reefs on the south shore of St. John (part of the U.S. Virgin Islands) following Hurricanes Irma and Maria, storms that passed within two weeks of one another in September 2017. They compared data from the storm’s aftermath with sampling that began in 2014 and continued in 2018.

“The octocoral communities we studied suffered dramatic declines with the passage of these hurricanes. In that sense, they weren’t resistant to the effects of severe storms,” says Lasker. “However they showed resilience — the ability to recover.

“We found that many colonies were killed, but two years later it hadn’t changed the nature of species distribution, and as importantly new colonies were developing making up for the losses” says Lasker.

This pattern of loss and recovery was emblematic historically of stony corals as well, but that’s no longer the case for the scleractinians, and Lasker says their soft coral counterparts while providing shelter for many reef animals will not build the hard physical structure of reefs.

“One of the big questions in marine ecology is what we should be doing,” says Lasker. “Should we be trying to remediate the damage and attempt to prevent species loss by creating protected environments?”

There is a range of opinions about taking the curator’s approach to the reefs, but what certain is that these systems are already dramatically different from descriptions made during the 1950s. And those observations from the ’50s stand in obvious contrast to what European explorers would have seen when they encountered the reefs centuries ago.

“Humans are responsible for the changes,” says Lasker. “It’s really pretty simple: land use, sediments, sewage, agricultural runoff, overfishing, and now climate change.”

As the stony corals wane the soft corals are replacing them, but the reason the stony corals aren’t recovering comes back to us, according to Lasker.

“It’s important to recognize that the resilience we’re seeing in these communities may decline with the frequency and intensity of future storms,” says Lasker. “This could be a temporary state.

“The real test will come when we examine these areas 10 years down the road.”

Story Source:

Materials provided by University at Buffalo. Original written by Bert Gambini. Note: Content may be edited for style and length.

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Health24.com | Here’s how quality sleep can help you fight the new coronavirus

Sleep deprivation is so common around the world that it’s often shrugged off, making people “comfortable” with functioning on minimal sleep. According to the South African Society of Sleep Medicine, about 30 to 40% of South African adults suffer from insomnia.

A previous Health24 article mentions that there is no magic amount of sleep, and that different sleep needs depend on various factors, such as your age and your own personal basal need for sleep. However, on average, seven to eight hours is recommended to ensure your immune system doesn’t become compromised.

Sufficient sleep can boost your immune system

Sleep is critical to the immune system. Getting less than the recommended amount is not just detrimental to your physical health, but your brain health too. Sufficient sleep has been shown to boost the immune system, which can reduce our chances of developing chronic illness. 

A healthy immune system can fight off infection

Studies have shown that when we are completely deprived of sleep, our immune systems are severely compromised, as reported in a 2017 study. 

Another study monitored participants’ sleep patterns and found that those who were recorded as having less than five hours’ sleep per night had 4.5 times the risk of catching a cold, compared with those sleeping more than seven hours a night, according to the National Health Service (NHS).

Similarly, a University of California study also found that people who sleep six hours a night or less are four times more likely to catch a cold when exposed to the virus, compared to those who manage more than seven hours a night.

Australian sleep specialist Olivia Arezzolo told news.com.au that adults should aim for seven to nine hours of sleep per night in order to battle coronavirus.

“Evidence shows that lack of sleep impairs immunity: Studies show a 70% reduction in natural immune cells after only four to five hours of sleep,” she told the publication.

“As a result, you aren’t able to fight off contagious viruses, such as corona, as effectively. Fortunately, this reduction is amended as soon as you have sufficient sleep (seven to nine hours).”

The bottom line is that good, quality sleep is a natural immune booster and that focusing on your sleep habits is really one of the best ways to strengthen your immune system and fight off infection.

Slowing down

Feel like your health is deteriorating and your body is crashing? It might be that you’re losing at the sleep game and need to improve your sleep patterns. Here are some tips to sleep better at night:

  • Stick to a regular bedtime, as much as you can.
  • Avoid caffeine, alcohol and eating a couple of hours before going to bed.
  • A bedroom that is aesthetically-pleasing, i.e. without clutter, will help create a more soothing environment and help you fall asleep faster.
  • Limit your phone interaction time – bright light, particularly blue light from electronics and LED bulbs can disrupt your sleep. 

Apart from sleep, stress, diet and exercise, basic hygiene are also crucial for ensuring a healthy immune system. The World Health Organization (WHO) suggests the following tips to protect yourself against the Covid-19 virus:

  • Wash your hands frequently and thoroughly with soap.
  • Maintain a social distance of at least one metre between yourself and someone who is coughing or sneezing.
  • Cover your mouth and nose with a bent elbow or a tissue when sneezing.
  • If you display symptoms of the Covid-19 virus, seek medical help.

World Sleep Day® is an annual event and aims to raise awareness of sleep as a human privilege that is often compromised by the habits of modern life.

READ MORE | Coronavirus in SA: All the confirmed cases

READ MORE | Not getting enough sleep? You have plenty of company

READ MORE | What impact does getting less than 7 hours of sleep have on your body?

Image credit: iStock

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Coronavirus spreads quickly and sometimes before people have symptoms, study finds

Infectious disease researchers at The University of Texas at Austin studying the novel coronavirus were able to identify how quickly the virus can spread, a factor that may help public health officials in their efforts at containment. They found that time between cases in a chain of transmission is less than a week and that more than 10% of patients are infected by somebody who has the virus but does not yet have symptoms.

In the paper in press with the journal Emerging Infectious Diseases, a team of scientists from the United States, France, China and Hong Kong were able to calculate what’s called the serial interval of the virus. To measure serial interval, scientists look at the time it takes for symptoms to appear in two people with the virus: the person who infects another, and the infected second person.

Researchers found that the average serial interval for the novel coronavirus in China was approximately four days. This also is among the first studies to estimate the rate of asymptomatic transmission.

The speed of an epidemic depends on two things — how many people each case infects and how long it takes for infection between people to spread. The first quantity is called the reproduction number; the second is the serial interval. The short serial interval of COVID-19 means emerging outbreaks will grow quickly and could be difficult to stop, the researchers said.

“Ebola, with a serial interval of several weeks, is much easier to contain than influenza, with a serial interval of only a few days. Public health responders to Ebola outbreaks have much more time to identify and isolate cases before they infect others,” said Lauren Ancel Meyers, a professor of integrative biology at UT Austin. “The data suggest that this coronavirus may spread like the flu. That means we need to move quickly and aggressively to curb the emerging threat.”

Meyers and her team examined more than 450 infection case reports from 93 cities in China and found the strongest evidence yet that people without symptoms must be transmitting the virus, known as pre-symptomatic transmission. According to the paper, more than 1 in 10 infections were from people who had the virus but did not yet feel sick.

Previously, researchers had some uncertainty about asymptomatic transmission with the coronavirus. This new evidence could provide guidance to public health officials on how to contain the spread of the disease.

“This provides evidence that extensive control measures including isolation, quarantine, school closures, travel restrictions and cancellation of mass gatherings may be warranted,” Meyers said. “Asymptomatic transmission definitely makes containment more difficult.”

Meyers pointed out that with hundreds of new cases emerging around the world every day, the data may offer a different picture over time. Infection case reports are based on people’s memories of where they went and whom they had contact with. If health officials move quickly to isolate patients, that may also skew the data.

“Our findings are corroborated by instances of silent transmission and rising case counts in hundreds of cities worldwide,” Meyers said. “This tells us that COVID-19 outbreaks can be elusive and require extreme measures.”

Zhanwei Du of The University of Texas at Austin, Lin Wang of the Institut Pasteur in Paris, Xiaoke Xu of Dalian Minzu University, Ye Wu of Beijing Normal University and Benjamin J. Cowling of Hong Kong University also contributed to the research. Lauren Ancel Meyers holds the Denton A. Cooley Centennial Professorship in Zoology at The University of Texas at Austin.

The research was funded by the U.S. National Institutes of Health and the National Natural Science Foundation of China.

Story Source:

Materials provided by The University of Texas at Austin. Note: Content may be edited for style and length.

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Coronavirus: Boris Johnson delivers first daily update

It follows criticism of the government’s handling of the outbreak and confusion over its advice to the over-70s.

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Health24.com | Will warmer weather really help deter the coronavirus?

As the new coronavirus rapidly spreads around the world, scientists are still trying to figure out how exactly this virus will affect us.

A hot topic is whether climate and weather play a part in the spreading of the disease.

Surely it’s simply too hot in South Africa right now, and surely we can contain an outbreak before winter hits us?

Will the pandemic start flat-lining in the Northern Hemisphere as their spring arrives? Is the panic really necessary – isn’t it just flu after all?

Experts are hoping for the former – that the virus will start tapering off in spring, just like seasonal influenza. Nelson Michael, a leading US military medical researcher, said to CNN World: “This is a respiratory virus and they always give us trouble during cold weather, for obvious reasons. We are all inside, the windows are closed etc., so we typically call that the influenza or the flu season.”

We know that seasonal influenza tends to thrive in colder, drier conditions, hence the reason why people are hoping that the new coronavirus behaves like seasonal influenza. But is this new strain of virus climate sensitive?

What the evidence says

While there is some evidence to suggest that the coronavirus thrives in certain climates, it’s not enough to reach a definite conclusion.

A new study was published last week. In this research, a team from the University of Maryland and the University of Medical Sciences in Tehran used weather modelling to determine which regions were most likely to be at a high risk of transmission of the new coronavirus.

The study suggested that the ideal region would be between five and 11 degrees Celsius, with a humidity of between 50% and 80%.

This, however, doesn’t necessarily mean that warmer regions are less at risk of a severe outbreak.

Marc Lipssitch, an epidemiologist from Harvard, wrote that warmer weather is simply not enough to slow down the transmission of the virus. 

“New viruses have a temporary but important advantage – few or no individuals in the population are immune to them. Old viruses, which have been among the population for longer, operate on a thinner margin – most individuals are immune, and they have to make do with transmitting among the few who aren’t. In simple terms, viruses that have been around for a long time can make a living – spread through the population – only when the conditions are most favourable, in this case in winter,” he stated.

This means that new pandemic viruses are not affected by seasonality.

Is warmer weather generally better for health?

Even though we shouldn’t cling to the reassurance of temperature, it seems that spring and summer change the behaviour and thus the rate of transmission of a new virus.

When experts compare this new coronavirus to the virus that caused the SARS outbreak in 2003, there are similarities – this outbreak also started in the winter of the Northern Hemisphere and tapered off in July 2003.

David Cennimo, who studies infectious diseases at Rutgers New Jersey Medical School, was quoted on CNN, saying that many experts “hope – and I think the correct word is hope – that the summer will push down the case numbers”. He, however, added that “the data from tropical countries may rain on this hope somewhat”.

While we remain unsure about the extent of the situation in South Africa, there is at least the good news that outbreaks in two of the countries that were initially worst hit, China and South Korea, are tapering off.

In the meantime, the best way to protect yourself is to limit travel to current high-risk areas, to wash your hands regularly and to avoid close contact with those who have travelled to high-risk areas. 

Image credit: CDC, Unsplash

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Health24.com | Coronavirus in SA: Change your behaviour, president pleads with South Africans

President Cyril Ramaphosa on Sunday has called on South Africans to change their behaviour as the country fights the spread of the new coronavirus.

In his address to the nation, the president stressed the importance of good hygiene and changed behaviour to avoid spreading the virus.

“We are undertaking a mass communication campaign on good hygiene and effective prevention behaviour,” he said.

He said South Africans are called upon to:

• Wash their hands frequently with soap and water or hand sanitisers for at least 20 seconds; 

• Cover their nose and mouth when coughing and sneezing with tissue or flexed elbow; 

• Avoid close contact with anyone with cold or flu-like symptoms.

In essence, he said, “we are calling for a change of behaviour amongst all South Africans”.

“We must minimise physical contact with other people, and, encourage the elbow greeting rather than shaking hands.”

He said the priority must be to safeguard the health and well-being of all South Africans, to minimise the number of infections and to ensure all those infected get proper treatment.

Stop the fake news

As we battle the virus, he said, perhaps the greatest dangers to our country at this time are fear and ignorance.

“We must appreciate the extent of the threat that this disease presents, we must accept the anxiety that it causes, but we cannot allow ourselves to be overwhelmed by fear and panic.

“We should stop spreading fake and unverified news and create further apprehension and alarm.”

Collective effort

The president stressed that this needs to be a collective effort, to limit the spread and effect of the virus.

“While we are facing a medical emergency far graver than we have experienced in recent times, we are not helpless.

“We have the knowledge, the means and the resources to fight this disease.

“If we act swiftly, with purpose and collectively, we can limit the effects of the coronavirus on our people and our country,” he said.

Although fighting the spread of the virus requires us to limit contact, he said the situation had the potential to bring us closer together.

“We are responding as a united nation to a common threat. This national emergency demands cooperation, collaboration and common action.

“More than that, it requires solidarity, understanding and compassion,” President Ramaphosa said

READ | Coronavirus in SA: President confirms first local transmission in the country

READ | Coronavirus in SA: All the confirmed cases

READ | Kids still get the coronavirus – even if symptoms are mostly mild

READ | Coronavirus 101: Here’s what you need to know

Image credit: Getty Images

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Coronavirus: GPs prepare for NHS’s ‘biggest crisis’

Family doctors are gearing up for a major increase in coronavirus in the community. How will they cope?

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Coronavirus: Isolation for over-70s ‘within weeks’

As the UK death toll hits 35, officials say some people will be asked to stay home for “a very long time”.

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Health24.com | Coronavirus in SA: President says first local transmission is concerning

President Cyril Ramaphosa on Sunday said he was worried about the first confirmed local transmission of coronavirus in the country.

In his address to the nation, the president also confirmed that total number of confirmed cases in the country were now at 61.

“Initially, it was people who had travelled out of the country, especially from Italy, who had positively tested for the virus.

“It is concerning that we are now dealing with internal transmission of the virus”, he said.

President Ramaphosa also said that on the back of the number of cases rising to 61, the expectation is that the total is expected to rise in the coming days and weeks.

No country is immune

Addressing the nation, he referred to the situation as “a matter of great national importance”.

“The world is facing a medical emergency far graver than what we have experienced in over a century,” he said, as he started his speech.

“Given the scale and the speed at which the virus is spreading, it is now clear that no country is immune from the disease or will be spared its severe impact.

“Never before in the history of our democracy has our country been confronted with such a severe situation,” he added.

Wits case awaiting NICD confirmation

In his address, the president also mentioned a Wits University student who had tested positive for the virus.

Earlier on Sunday, News24 reported the Department of Health as saying that the National Institute for Communicable Diseases (NICD) was conducting a “confirmatory test” on the specimen of a Wits University student who had tested positive for the Covid-19 virus.

On Sunday, the tertiary institution said the medical student had tested positive for the virus, despite not showing any symptoms of the virus.

The university’s senior executive made the announcement in an email circulated to staff and students on Sunday. 

The student had been in self-isolation since Wednesday – a precaution taken by the university while they waited on his test results.

The student was tested last week, and results came back positive on Sunday afternoon.

The department said the test had been conducted by a private laboratory.

Classes cancelled

“As previously announced by the Minister of Health, on receiving positive results from a private laboratory, the NICD will conduct a retest in order to confirm and validate the results before they are released,” the statement read.

The department added that it would make a formal announcement once the NICD’s results were available.

The Wits senior executive team said the student was “asymptomatic and attended classes last Monday and Tuesday, without knowledge that the student had contracted the virus”.

The university’s statement added that the institution had since taken an immediate decision to cancel all contact classes for the Graduate Medical Programme 1 (MMBBCh 3 classes). The programme will continue online.

The university has also instructed students in the programme to immediately go into self-isolation for 14 days.

“The Faculty is personally reaching out to each of the 350 students who could be affected. They will receive the full support of the Faculty, including the requisite monitoring and testing,” the executive team said.

Dean of Students Jerome September would be making arrangements for students in residences who required self-isolation.

READ | Coronavirus in SA: President confirms first local transmission in the country

READ | Coronavirus in SA: All the confirmed cases

READ | Kids still get the coronavirus – even if symptoms are mostly mild

READ | Coronavirus 101: Here’s what you need to know

Image credit: Getty Images

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