Researchers discover new cognitive blueprint for making and breaking habits

Cognitive neuroscientists in Trinity College Dublin have published new research describing a brand new approach to making habit change achievable and lasting.

This innovative framework has the potential to significantly improve approaches to personal development, as well as the clinical treatment of compulsive disorders (for example obsessive compulsivedisorder, addiction, and eating disorders).

The research was led by Dr Eike Buabang, Postdoctoral Research Fellow in the lab of Professor Claire Gillan in the School of Psychology and has been published as a paper, Leveraging cognitive neuroscience for making and breaking real-world habits, in the journal Trends in Cognitive Sciences.

Dr Buabang explains: “Habits play a central role in our daily lives, from making that first cup of coffee in the morning, to the route we take to work, and the routine we follow to prepare for bed. Our research reveals why these automatic behaviours are so powerful — and how we can harness our brain’s mechanisms to change them. We bring together decades of research from laboratory studies as well as research from real-world settings to get a picture of how habits work in the human brain.”

Our habits are shaped by two brain systems — one that triggers automatic responses to familiar cues and another that enables goal-directed control. So for example, scrolling through social media when you are bored is the result of automatic response system, and putting your phone away to focus on work is enabled by the goal-directed control brain system.

It is precisely the imbalance between these two brain systems that is key. The research found that such imbalance can lead to everyday action slips such as inadvertently entering an old password instead of the current one. In more extreme cases, Professor Gillan’s research has shown that it can even contribute to compulsive behaviours seen in conditions such as obsessive compulsivedisorder, substance use disorders, and eating disorders.

Habits happen when automatic responses outweigh our ability to consciously control them. Good and bad habits are two sides of the same coin — both arise when automatic responses overpower goal-directed control. By understanding this dynamic, we can start to use it to our own advantage, to both make and break habits.

The new framework describes several factors that can influence the balance between automatic responses and goal-directed control:

  • Repetition and reinforcement are essential to making our habits stick. Repeating a behaviour builds strong associations between environmental cues and responses, while rewarding the behaviour makes it more likely to be repeated. In leveraging the same mechanism to break habits, we can replace old behaviours with new ones to create competing automatic responses.
  • The environment also plays a key role in habit change. Adjusting your surroundings can help; making desired behaviours easier to access encourages good habits, while removing cues that trigger unwanted behaviour disrupts bad habits.
  • Knowing how to engage your own goal-directed system can help strengthen and weaken habits. Disengaging from effortful control, such as listening to a podcast while exercising, accelerates habit formation. However, stress, time pressure, and fatigue can trigger a return to old patterns, so staying mindful and intentional is key when trying to break them.

Dr Buabang explains, “Our research provides a new ‘playbook’ for behaviour change by connecting brain science with practical, real-world applications. We include effective strategies like implementation intentions, so-called, if-then plans (“if situation X occurs, then I will do Y”), and also integrate clinical interventions such as exposure therapy, habit reversal therapy, contingency management, and brain stimulation. It is important that our framework not only captures existing interventions but also provides targets for the development of new ones.”

This research also opens new possibilities for personalising treatments based on how different people form and break habits, making interventions more effective. Professor Gillan explains “We are all different; depending on your neurobiology, it might make more sense to focus on avoiding cues than reducing stress or allowing yourself more time for your daily routine.” Beyond individual treatment, these insights could reshape public health strategies. Understanding the brain’s role in habit formation could help policymakers design more effective health campaigns, from encouraging regular exercise to reducing sugar consumption.

“By working with, rather than against, how our brains naturally form habits, we can create strategies that make healthier choices more automatic at both individual and societal levels.”

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Eradivir’s EV25 therapeutic reduces advanced-stage influenza viral loads faster, more thoroughly in preclinical studies than current therapies

Eradivir, a preclinical biotech company, has developed a patent-pending antiviral therapeutic that reduces lung viral loads of advanced-stage influenza in preclinical studies quicker and more effectively than currently available therapies.

A single intranasal dose of EV25, a bispecific small molecule developed by Eradivir, acts faster than the current standard of care, eliminating the detectable virus within 24 hours. EV25 also has a window of efficacy of 96 hours postinfection, which is broader than the current standard of care.

A research paper titled “Targeted recruitment of immune effector cells for rapid eradication of influenza virus infections” has been published in the peer-reviewed Proceedings of the National Academy of Sciences.

EV25 was built on a platform created by Philip Low, the Presidential Scholar for Drug Discovery and the Ralph C. Corley Distinguished Professor of Chemistry in Purdue University’s College of Science. He is part of Purdue’s One Health initiative and on the faculty of the Purdue Institute for Drug Discovery and the Purdue Institute for Cancer Research. Low is Eradivir’s chief scientific officer and on its board of directors.

He disclosed the immunological innovations to the Purdue Innovates Office of Technology Commercialization, which has applied for patents to protect the intellectual property. OTC licensed the innovations to Eradivir for further development and commercialization.

Serious threats posed by influenza

Imrul Shahriar, a scientist at Eradivir, said the influenza virus remains a serious health threat for multiple reasons. One is that current FDA-approved drugs are only effective when administered early during an influenza infection, but they are less effective when administered in later stages of the disease.

“This emphasizes the need for a therapy that can treat more severe infection,” he said. “Familiarity with influenza may mollify public concerns about its risk, but infections still cause tens of millions of illnesses and medical visits annually in the United States, hundreds of thousands of hospitalizations, and tens of thousands of deaths.”

Other reasons influenza remains a serious health problem are:

  • Only 50% of people in the U.S. get vaccinated, and the effectiveness of current vaccines ranges from only 19% to 60%.
  • Current therapies are less effective against some strains of the flu as they mutate.
  • Pandemic strains of the flu like the current H5N1 avian strain may mutate enough to be transmitted from animals to people and eventually from people to people. They are now being transmitted to dairy cattle that, in turn, are infecting people.

Developing and testing EV25

Shahriar, who recently earned his PhD in Low’s laboratory, said EV25 reduces viral loads of advanced-stage influenza in two ways.

“It binds and inhibits viral neuraminidase expressed on both free virus particles and virus-infected cells,” he said. “It also recruits naturally occurring antibodies to fight the virus.”

Shahriar said tests showed EV25 lowered secretions of pro-inflammatory markers and protected against virus-induced damage to lungs better than current therapies.

“As a result, we believe that combining an immunotherapy with a chemotherapy in a single pharmacological agent constitutes a promising new approach for treating the more challenging forms of influenza virus infection,” he said.

Next development steps

Recently EV25 was approved by the European and Belgian regulatory agencies to be used in a Phase 1 human trial that will conclude early next year. Shortly following the Phase 1 trial, a Phase 2a trial will be conducted to further establish the safety and begin to define the efficacy of EV25. Data from the Phase 2a will be available in July 2025.

Eradivir at OPTIONS XII

Jeffery Nielsen, vice president for research and development at Eradivir, presented information on two Eradivir drug compounds during OPTIONS XII, a global scientific conference focused on influenza held Sept. 29-Oct. 2 in Brisbane, Australia.

The poster presentation “Ligand-Targeted Immunotherapy for the Rapid Clearance of Influenza Infections” disclosed data about EV25. It won the Best in Clinical Science and Vaccinology award at the conference.

The oral presentation “Novel Ligand-Targeted Immunotherapy for the Treatment of Human Respiratory Syncytial Virus (RSV)” disclosed data about Eradivir’s small-molecule therapy to treat human RSV infections in all age groups.

Both EV25 and the RSV therapeutic are built on the BAiT platform, or Bispecific Antigenic immunoTherapy, developed at Purdue.

“It was tremendous that presentations about both therapeutics were accepted at OPTIONS XII, the premier conference on influenza and respiratory viruses,” Nielsen said. “EV25 is a game changer in how effective it is compared to existing therapeutics in preclinical models. The RSV drug is another game changer because it rapidly clears out infection in preclinical models; there are currently no therapies to treat a person who has been infected with RSV.”

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Bioeconomy in Colombia: The race to save Colombia’s vital shellfish

Along Colombia’s Pacific coast, a small shellfish called piangua has been a crucial part of local communities for generations. This humble mollusk is a vital source of income and nutrition for many coastal residents. As a regional resource that can be sustainably utilized, it represents a bioeconomy opportunity and is an example for other regions. But now, scientists are raising the alarm about its future.

A new study reveals that piangua populations are showing concerning signs of decline, largely due to overharvesting. Researchers used cutting-edge DNA analysis to examine these shellfish in two key locations along Colombia’s Pacific coast, providing the first detailed genetic profile of these important creatures.

The findings paint a worrying picture. “While piangua populations have been stable for over 100,000 years, recent decades of intensive harvesting have taken their toll,” explained Silvia Restrepo, president of the Boyce Thompson Institute and lead author of the study.

The numbers are striking. Piangua exports from Colombia skyrocketed from just 100 tons per year in 1980 to over 3,000 tons by 2004. In some areas, like Bahía Málaga, the population has plunged by 60%. This dramatic increase in harvesting has forced the piangua onto Colombia’s endangered species list.

“We discovered that the piangua are experiencing a significant loss of genetic diversity,” said Restrepo. “This is evidenced by a high level of inbreeding and a reduction in heterozygosity.”

Why is genetic diversity so important? Imagine the gene pool of a species as a deck of cards. Each card represents different genetic traits that help the species survive various challenges — disease resistance, temperature tolerance, or the ability to find food. When overharvesting reduces the population, it’s like removing cards from the deck. With fewer “cards” in play, the species becomes less equipped to handle new threats.

The study, recently published in Scientific Reports, also revealed something unexpected. Despite living in connected coastal waters, piangua populations in different areas maintain subtle genetic variations. This suggests that local populations might have special adaptations to their specific environments, making it even more crucial to protect them all.

This research has real-world implications for conservation. Equipped with this new genetic information, scientists, the Colombian government, and local communities can work together to develop better protection strategies. These might include creating protected areas, establishing sustainable harvesting quotas, or implementing restoration programs.

The study marks a significant milestone as the first genetic investigation of piangua in Colombia, complete with the first detailed mapping of its genome. This genetic blueprint will be an invaluable tool for future conservation efforts.

The message is clear for the communities along Colombia’s Pacific coast: without immediate action to protect these vital shellfish, they risk losing not just an important food source, but a crucial part of their cultural and economic heritage. The race is on to save the piangua while there is still time.

This research was funded by the Ministerio de Ciencia, Tecnología e Innovación (MinCiencias) of Colombia.

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Bucket List Challenge – Round 2 Begins

Today, November 19, at 11:11 AM Pacific Time, we enthusiastically begin Round 2 of our community Bucket List Challenge. There are 3 rounds total with 4 Zoom calls per round. All the details are spelled out on the Bucket List Challenge page, including the price, which is a very low $333 – so virtually nothing relative to the immense value of massively expanding your experiential range and having some new life experiences that you’d otherwise never get to have.

Yes, you can still join now, and you’ll get all the Round 1 recordings (and those for all three rounds when they’re published). We publish each video to the BLC member portal the same day the live call happens. You can attend any or all of the 8 remaining calls live, or watch the recordings (or both). Same price either way, nice and simple.

Round 1 was a lovely warmup with the encouragement to pick something relatively easy but still richly meaningful. I picked something I’ve never done before, which was to celebrate Día de los Muertos (Day of the Dead). That was my main one for the first round, but I also had many other fascinating new experiences. Here’s a list I recently shared about it in Conscious Growth Club:

  • Celebrating Día de los Muertos with Rachelle for the first time ever. This included learning more about its history and roots, acquiring and setting up decorations in our home (including papel picado), creating our first ofrenda, getting a Día de los Muertos oracle card deck and doing many readings with it (including on a CGC call), going to two local festivals on November 2nd and enjoying music + dance troupes + art + food + vendors + more, acquiring some related art, and connecting a lot more with ancestral energy. This was super lovely all around, and I’m so glad we did it. This was my official selection that I chose during Round 1. I wanted to pick something meaningful and flexible but not overly complex. I’d say this was just perfect for me at this time. It was deeper and richer than I expected, precious even, and I love that we can build upon it in future years.
  • Doing a couple’s MDMA session for the first time ever. We’re still in the ripples of that, which is progressing with more insights and transformations each day. This past week has been the sexiest of my life… so shamelessly slutty. I don’t think it’s a coincidence that I seem to be ridiculously happy too. This has really cracked open a ton of fresh insights, shifts, and reframes about relationships, sex, and love – and how simple and natural it can all be when the blocks and filters are swept aside.
  • Making cannabutter for the first time (from 15 different strains) and testing different amounts of it, ranging from about 100mg to 700mg so far. It’s definitely potent, wonderfully well-balanced, and really useful for deep inner journeys. I like how simple and also precise this exploration method is. It’s such an easygoing and cooperative energy to work with. I’m learning to direct the journeys with it more consciously, telling it what I want to work on and then letting it help me. I feel like I’m pulling out a lot of bent nails and pieces of broken glass that were stuck in my human matrix, like I’m doing energy-level surgery and chiropractic adjustments.
  • Trying a new cannabis strain called Strange Haze #8, accepting the invite to define and cast my own intentions and expectations onto it before trying it. It really did flow with what I expected of it.
  • Did a deep cannabis inner journey on a plane for the first time (with two Indica gummies), which was perfect for a 4-hour flight. There was something about being 30,000 feet off the ground that made it extra engaging, whereby the symbolism of being high up was woven into the experience.
  • Trying a new mushroom variety called Goldmember, which is a hybrid of Golden Teacher and Penis Envy. It was surprisingly gentle and also long-lasting in duration. Since I have access to two other varieties too, this opens up more combos to experiment with as well.
  • Went to Chicago and had lots of new experiences there, including as a riverboat tour, hitting up a bunch of museums, and seeing two parades. My favorite part of that trip was seeing a 1921 silent movie (The Cabinet of Dr. Caligari) with a live organist. That was such a unique and memorable night – and not something we’d preplanned. We just stumbled upon the theater while walking around.

For Round 2 I’m not prepping a bunch of mental content to share. That was Round 1’s energy, which gave you a very rich and deep framework for identifying, filtering, probing, committing to, and advancing new experiences you’d love to have.

For Round 2 I’m going to host the calls by sensing and flowing where the energy wants to go at each point. The BLC has a consciousness of its own – formed by the collective intentions of everyone participating – and it’s going to take us on a beautiful journey together. All you need to do is show up and be willing to dance with it. I think what it brings up this time will surprise you. I expect to be surprised too because it’s showing me many of the vibes we’ll be working with, but it isn’t showing me the details yet. That tells me it has some surprises up its sleeve.

So please come dance with us through Round 2 of the BLC. Bring your expectations if you wish, but also be open to having them swept aside, so something even better can emerge for all of us.

And oh you’re gonna have so much fun on today’s call. It’s going to be very divergent and creative – and definitely sexy. Don’t wimp out! Show up and participate, and you’ll have a great time!

Skim the details on the Bucket List Challenge invite page if you want, and then follow your heart and trust your intuition, click the Join button on that page, take a minute or two to enroll, and I’ll see you inside!

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Action needed after baby feed deaths, says coroner

A law change is needed after three babies die after being given contaminated feed, a coroner says.

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New study investigates insecticide contamination in Minnesota’s water

A new study by researchers at the University of Minnesota Twin Cities in collaboration with the Minnesota Department of Natural Resources (DNR) found that specific insecticides, called neonicotinoids, were found at high concentrations in some ground and surface water sources that could affect drinking water.

Individuals relying on shallow groundwater or natural springs for drinking water have a higher risk of contamination from these insecticides compared to those getting their drinking water from deep groundwater wells. They also found that these insecticides could affect organisms in the streams that are fed by those springs.

The research was recently published in Science of the Total Environment, a peer-reviewed scientific journal.

With the increased use of insecticides for agriculture and insect control in the past few decades, research has shown that consistent application of them can lead to contamination in water. This can have a negative impact on human health and pollinator insect species, such as bees and butterflies.

A large portion of Minnesota’s drinking water comes from groundwater. Looking at the levels of these specific insecticides can help water treatment plants determine what to monitor and filter.

In this study, researchers looked at the levels of neonicotinoids in surface and groundwater across Minnesota, identifying factors that may affect the extent of contamination. The DNR was able to collect water samples from 15 springs and 75 unique wells from 13 counties in Minnesota over four years (2019-2022) allowing comparisons between urban and rural areas.

The researchers not only collected an extensive amount of geographic locations, they also looked at the chemical levels at various depths. In testing the water samples, they found that natural springs are very susceptible to contamination from neonicotinoid insecticides.

“Oftentimes people think a natural spring has water that is safe to drink,” said Bill Arnold, Distinguished McKnight University Professor & Joseph T. and Rose S. Ling Professor in the University of Minnesota’s Department of Civil, Environmental, and Geo- Engineering. “That’s not necessarily true, it depends on how deep that water is sourced.”

There are multiple ways these types of chemicals can get into the environment. In addition to direct application, stormwater runoff and snow melt can contribute to these chemicals in ground and surface water. The researchers were able to map different classes of the insecticides across the state.

“This study is a key first step in identifying pollutants in the water, even in some unexpected places like natural springs,” said Arnold. “We use so many of these insecticides in Minnesota — basically every corn and soybean seed is treated before planting — and many of these chemicals can be purchased at a local hardware store for spraying fruit trees, flea and tick control for your pets, and eliminating bedbugs.”

While the researchers knew they would find traces of the insecticide in water, some of their study results were unexpected.

“We were surprised by the high levels of the chemical detected in the natural springs and in some cases the chemicals were observed at much deeper levels in wells than we expected going into this project,” Arnold added.

As a follow-up to the study, researchers are collaborating with county and state agencies to include these chemicals on water treatment monitoring lists and want to continue to educate watershed districts about these insecticides. The researchers will also work with the University of Minnesota’s St. Anthony Falls Laboratory to improve stormwater treatment methods for urban environments, including the use of biofiltration to remove pollutants.

In addition to Arnold, the team included University of Minnesota Department of Civil, Environmental, and Geo- Engineering retired adjunct associate professor Paul Capel, former research assistant Grant Goedjen, and John Barry from the DNR’s Division of Ecological and Water Resources.

This work was funded by the Minnesota Environment and Natural Resources Trust Fund (ENTRF) as recommended by the Legislative Citizen Commission on Minnesota Resources (LCCMR). The ENRTF is a permanent fund in Minnesota that provides funding for the protection and conservation of Minnesota’s natural resources.

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Plastic bag bans have lingering impacts, even after repeals

Regulations imposed to protect the environment may continue to have impacts even after they are repealed. And those lingering impacts include some that run contrary to the goals of the policies.

Such are te findings of a study published in the Journal of Marketing Research co-authored by UC Riverside marketing professor Hai Che that examined policies to curtail the use of single-use plastic bags in grocery stores and other retail outlets in Austin and Dallas, Texas — policies that were later repealed.

Significantly, the behaviors spurred by the plastic bag rules continued after the rules were no longer in place. And some impacts were not beneficial to the environment.

Che and his coauthors found an increase in sales of plastic bags after the cities prohibited stores from giving away free plastic bags for carrying home groceries. They quantified plastic bag sales by analyzing barcode scanner data on consumer purchases.

“We were hoping for positive spillover effects, like customers will be more environmentally conscious and consume less one-time use plastic or paper products,” said Che, an associate professor at UCR’s School of Business. “But that’s not what happened in the data. People wound up buying more plastic.”

Che added store customer had been repurposing the free grocery bags al as liners for household trash bins.”

The bag rules, however, most likely changed consumer behavior in positive ways as well, such as people getting in the habit of using reusable canvas or burlap bags for everyday shopping, although such data wasn’t available to the researchers, Che said.

The study found that the longer a policy is in place, the longer the behaviors spurred by the policy lingered on.

The Dallas City Council had imposed a 5-cent fee for single-use bags for five months in 2015 before repealing the fee when the city faced lawsuits from plastic bag manufacturers. When free bags became available again, plastic bag sales initially declined sharply and returned to pre-policy levels after 13 months.

The Austin City Council banned single-use carryout bags in 2013, and the policy remained in place for five years until 2018 when the Texas Supreme Court struck down such bans statewide when it ruled on a case about a similar bag ban in Lerado. After the repeal, the carryover effect of plastic bag purchases declined gradually and did not revert to the pre-policy baseline after 18 months, which was the end of the researchers’ analysis time frame. In fact, the carryover effect remained 38.6% above the baseline even at the end of the analysis

To assess the net environmental impact, the research team conducted a “break-even analysis” to determine if the plastic bag policy, despite the negative spillover effects, ultimately reduced plastic waste. They calculated how many fewer single-use grocery bags consumers would need to use to offset the additional trash bags purchased due to the policy. In Dallas, consumers would need to use one less grocery bag every seven trips, while in Austin, it would be one less bag every five trips to break even in terms of environmental impact.

The study contributes to a growing body of knowledge on the unintended consequences of environmental policies and offers insights applicable beyond plastic bag usage, Che said.

“While our study focused on plastic bags, similar spillover effects have been documented in policies targeting sugary drinks, energy efficiency, and health incentives,” Che said. “In each case, behaviors that weren’t directly targeted by the policy — like purchasing more sugary snacks when soda is taxed — can offset or even undermine the policy’s primary goals.”

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Multiple sclerosis drug may help with poor working memory

Fampridine is currently used to improve walking ability in multiple sclerosis. A new study shows that it could also help individuals with reduced working memory, as seen in mental health conditions like schizophrenia or depression.

Remembering a code for long enough to type it in; holding a conversation and reacting appropriately to what is being said: in everyday situations like these, we use our working memory. It allows a memory to be actively retained for a few seconds. Certain conditions, such as schizophrenia or depression, as well as ADHD, impair working memory. Those affected lose track in conversations and struggle to organize their thoughts.

Fampridine is a drug that could help in such cases, as researchers led by Professor Andreas Papassotiropoulos and Professor Dominique de Quervain at the University of Basel have shown. The team has reported their findings in the journal Molecular Psychiatry.

Effective only if working memory is poor

In their study, the researchers tested the effectiveness of fampridine on working memory in 43 healthy adults. It was in those participants whose baseline working memory was at a low level that fampridine showed a more pronounced effect: after taking the active substance for three days, they scored better in the relevant tests than those who took the placebo. In contrast, in people who already had good baseline working memory, the drug showed no effect.

The researchers also observed that fampridine increased brain excitability in all participants, thus enabling faster processing of stimuli. The study was randomized and double-blind.

Established drug, new application

“Fampridine doesn’t improve working memory in everyone. But it could be a treatment option for those with reduced working memory,” explains Andreas Papassotiropoulos. Dominique de Quervain adds: “That’s why, together with researchers from the University Psychiatric Clinics Basel (UPK), we’re planning studies to test the efficacy of fampridine in schizophrenia and depression.”

The drug is currently used to improve walking ability in multiple sclerosis (MS). Particularly in capsule form, which releases the active ingredient slowly in the body, fampridine has shown effects on cognitive performance in MS patients: for some, it alleviates the mental fatigue that can accompany MS.

The researchers did not select the drug at random: this study followed comprehensive analyses of genome data in order to find starting points for repurposing established drugs. Fampridine acts on specific ion channels in nerve cells that, according to the researchers’ analyses, also play a role in mental disorders such as schizophrenia.

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Davina McCall out of ICU after brain surgery

The presenter’s partner says she has made an “enormous leap forward” as he thanked well-wishers.

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‘Exploitative’ children’s home profits to be curbed

The new measures aim to stop private care home providers benefiting excessively from a stretched system.

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