Kemi Badenoch’s Popularity Hits New Low As Tory Crisis Deepens

Kemi Badenoch’s popularity has hit a new low as she struggles to turn around the Tories’ fortunes, according to a new poll.

The Ipsos survey shows that just 17% of the public have a favourable view towards her.

That is the lowest ever recorded for her by the pollster, and a worse rating than both Boris Johnson (26%) and Rishi Sunak (21%).

Meanwhile, 49% of voters have an unfavourable view of her, giving her a net score of minus 32.

The most popular politician in the country, according to the poll, is Reform UK leader Nigel Farage, who has a favourability rating of 31%.

Boris Johnson is second, followed by Lib Dem leader Ed Davey on 25% and Keir Starmer on 23%.

Robert Jenrick, who Badenoch beat to the Tory leadership last year, has a favourability rating of just 16%, the same as chancellor Rachel Reeves.

In a further blow for Badenoch, just 20% of the public have a favourable view of the Conservative Party, putting them behind Reform, the Greens, the Lib Dems and Labour.

The Tories’ unfavourability rating of 56% is also far worse than any of their rival’s.

The findings come after a YouGov poll earlier this week put the Tories in fourth place behind Reform, Labour and the Lib Dems.

Gideon Skinner, senior director of UK Politics at Ipsos, said: “While Labour has seen a slight bump in favourability, most people still think the country is heading in the wrong direction and are critical of the prime minister and chancellor.

“In contrast, Nigel Farage and his party continue to be buoyed by very high approval ratings among their own base, even though they are more divisive among Labour, Lib Dem and Green supporters.

“The Conservatives, though, face perhaps the toughest picture, with Kemi Badenoch’s rating dipping to its lowest level as Conservative leader and the party’s overall favourability continuing to be the lowest of any party polled.

“The Conservatives are finding it particularly difficult to rebuild after their losses in the 2024 election, but both the main two parties are struggling with public disillusionment with the established political order, and a potential appetite for alternative voices in British politics from both sides of the spectrum.”

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Kemi Badenoch Humiliated As Shadow Minister Breaks Ranks To Praise UK-US Trade Deal

Kemi Badenoch has been embarrassed after one of her shadow cabinet broke ranks with her to praise the US-UK trade deal.

Andrew Griffith, the shadow trade secretary, said the agreement “will be welcomed by exporting businesses”.

His intervention came just minutes after Badenoch said the UK had been “shafted” by Donald Trump.

Under the terms of the deal, import tariffs on British steel and aluminium being sold to America will be reduced from 25% to zero.

Tariffs on a maximum of 100,000 British cars being exported to the US will also be cut from 27.5% to 10%.

In addition, farmers in America and Britain will be able to sell beef into each other’s countries. However, the ban on hormone-treated beef coming into the UK will stay in place.

Keir Starmer said it was a “historic” deal that will save thousands of British jobs.

But posting on X, Badenoch condemned the agreement, referring referring to a US government graphic showing that, overall, the UK had cut tariffs on American imports while America has trebled those on British goods.

Badenoch said: “When Labour negotiates, Britain loses. We cut our tariffs — America tripled theirs.

“Keir Starmer called this ‘historic.’ It’s not historic, we’ve just been shafted.”

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When Labour negotiates, Britain loses.

We cut our tariffs — America tripled theirs.

Keir Starmer called this ‘historic.’ It’s not historic, we’ve just been shafted! https://t.co/hWzoCAGcKx

— Kemi Badenoch (@KemiBadenoch) May 8, 2025

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When Labour negotiates, Britain loses.

We cut our tariffs — America tripled theirs.

Keir Starmer called this ‘historic.’ It’s not historic, we’ve just been shafted! https://t.co/hWzoCAGcKx

— Kemi Badenoch (@KemiBadenoch) May 8, 2025

But Griffith said: “The reduction in tariffs announced today will be welcomed by exporting businesses. The ability to strike our own free deals is a Brexit benefit and I hope this moves us conclusively into an era where this government is committed to preserve that freedom.

“Conservatives have been consistent in their support for trade agreements and the reduction of tariffs and today is the continuation of a process which started under the first Trump presidency.”

Labour leapt on the Tory disarray, posting on X: “Your own shadow trade secretary has rightly welcomed the deal Kemi Badenoch.

“Keir Starmer’s Labour government has negotiated and secured an historic UK-US trade deal. Kemi Badenoch can’t even negotiate with her own shadow cabinet.”

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