We’re Obsessed With This Strange Rule For Dog Names In France

If you’re a pet owner, you likely had a lot of fun (or frustration!) naming your pet. Do you go silly and call them something like pancake or do you go aggressively normal and name them something along the lines of Barry?

The choices are endless and while it obviously isn’t anything like naming a child, there is a certain weight to it as you are literally naming an animal that lives in your home.

It’s all very surreal if you think about it too much – which you shouldn’t.

Anyway, it turns out that in France, your choices are a little more limited as there are actually naming conventions around naming dogs over there. Sacre bleu!

The rules for naming dogs in France

In a recent video on her TikTok account, travel influencer Roya did a skit of two people discussing a dog and the year in which he was named. In the skit, the ‘French’ person assumed that her dog Peanut was born in 2019 because his name begins with the letter ‘P’.

It turns out that the dog was born in 2020 and, therefore, should have been named something beginning with the letter ‘R’.

Is this all making sense to you?

Yeah, same, I was a little lost. So I did some digging to find out what exactly was behind this convention.

According to Connexion France, this actually goes back to 1926. Since then, dog owners who hoped to register their pedigree dogs have had to name their dogs in accordance with the Société Centrale Canine in its Livre des Origines Français (LOF) which means naming them from the letter of the year they were born.

This is because the Société Centrale Canine has responsibility for keeping track of the genealogy of pedigree dogs and this rule was brought in to simplify the listings of these pups as sometimes owners would delay registering their dog at birth, making registers not-quite accurate, with older dogs appearing after younger dogs.

Since the introduction of this rule, the letters for each year have cycled through the alphabet with some exceptions. The letters K, Q, W, X and Y are left out due to the scarcity of names.

As for the French dog name letter for 2024? It’s V! As one commenter said on the original TikTok, “Can’t wait to name my dog Vulva this year ❤️”

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23 Of The Funniest Tweets About Cats And Dogs This Week (Dec. 2-8)

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20 Of The Funniest Tweets About Cats And Dogs This Week (Sept. 30-Oct. 6)

Woof — it’s been a long week.

If you feel like you’ve been working like a dog, let us offer you the internet equivalent of a big pile of catnip: hilarious tweets about pets.

Each week at HuffPost, we scour Twitter X (yes, Elon Musk is apparently fur real) to find the funniest posts about our furballs being complete goofballs. They’re sure to make you howl.

(And if you want more, no need to beg ― you can check out last week’s batch right here.)

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20 Of The Funniest Tweets About Cats And Dogs This Week (Aug. 12-18)

If you feel like you’ve been working like a dog, let us offer you the internet equivalent of a big pile of catnip: hilarious tweets about pets.

Each week at HuffPost, we scour Twitter X.com (is Elon Musk fur real?) to find the funniest posts about our furballs being complete goofballs. They’re sure to make you howl.

(And if you want more, no need to beg ― you can check out last week’s batch right here.)

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This Top Performance Dog Coat Is An Absolute Winter Saviour For Your Pooch

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, HuffPost UK may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

As humans we often find ourselves contemplating whether we actually need another coat in the closet when winter hits, but what about our furry friends?

Considering dogs can’t make that decision to stock up on insulating layers, or buy themselves fleece thermals, we have to be extra mindful when shopping outerwear for them – and not solely based on whether it looks cute, which is where Non-Stop Dogwear lends a helping paw!

The brand prides itself on comfortable, practical and warm activewear for you and your pet to wear on your daily strolls, so all the family can enjoy non-stop fun when faced with the elements.

And now Non-Stop Dogwear recently upgraded its Glacier jacket, and launched the Glacier Jacket 2.0, which is bigger and better than before.

This windproof and water repellent jacket provides extra warmth for your pooch, and also protects against rough vegetation they may find themselves exploring when outdoors. The functional design is lightweight and soft against your dog’s body, while still keeping them warm and dry without restricting their movement when they go bounding through the park or fields.

<img class="img-sized__img portrait" loading="lazy" alt="Non-Stop Dogwear's jackets keeps your dog warm and happy, but still able to move as much as they like” width=”720″ height=”960″ src=”https://www.wellnessmaster.com/wp-content/uploads/2023/03/this-top-performance-dog-coat-is-an-absolute-winter-saviour-for-your-pooch-3.jpg”>

Non-Stop Dogwear

Non-Stop Dogwear’s jackets keeps your dog warm and happy, but still able to move as much as they like

This ergonomic creation is made from PrimaLoft Insulation Eco, a fabric that is also used in sportswear for humans – because if it’s good enough for us, it’s good enough for our pets, right? The reinforced seams ensure this jacket is sturdy even on the most playful pups, and it’s breathable so your barking best friend does not overheat.

Non-Stop Dogwear has all bases covered with the Glacier jacket 2.0: it has drainage holes on the chest to prevent water from entering the jacket and getting trapped between their fur and outerwear, which can stop them from warming up and cause health concerns.

The updated version also has new panels to fit your dog’s body, no matter their size, and leg straps, which, combined with the cinch points, bungee cord adjustment and chest strap, means the jacket fits like a glove, but also stays in place. There is a dedicated leash opening, so you can still attach a harness, collar and lead with ease, and reflective printing for your pet’s safety.

We love that the Glacier Jacket 2.0 is compact and easily packed away after use, or stored neatly in the storage bag, which is perfect when on the go.

It can also be worn in all weather conditions, whether your dog is a daily walkies type or an extra active pooch who accompanies you on hikes or biking in the rain or snow.

<img class="img-sized__img landscape" loading="lazy" alt="Non-Stop Dogwear works in all conditions – can we have one?” width=”720″ height=”479″ src=”https://www.wellnessmaster.com/wp-content/uploads/2023/03/this-top-performance-dog-coat-is-an-absolute-winter-saviour-for-your-pooch-4.jpg”>

The Glacier jacket 2.0 comes in three colours: purple, black and orange, and as navy with teal and red detailing, all available in sizes 24-90cm back length.

The price varies depending on the colourway and size you select, as the cost ranges from £78.99 to £86.99, but considering it’s a practical for all pets when the winter cold really sets in, it’s an investment your dog will be thankful for.

However, it’s not only your dog’s length and size, or the colourway you need to consider when investing in Non-Stop Dogwear, but the breed of your pooch, their coat, health and age. When you layer a dog in a jacket, it is vital the design is not too tight or pushes down on their natural layer of fur, so the natural insulating abilities of their coat still function.

Some breeds have a thick double coat of their own and can acclimatise to the cold temperatures and do not necessarily need another layer of insulation, in comparison to short-haired dogs who would benefit. Having said that, when resting, or in extreme cold, all breeds can benefit from a little extra layer to protect them from the elements.

And If you can’t tell by their fur, the telltale signs a jacket is needed is if they are shivering, any changes in behaviour, or when they lift a paw off the ground – who knew it wasn’t just to say hello?

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Yes, The ‘Puppy Blues’ Are A Real Thing. Here’s How To Cope.

It’s hard to imagine anything more delightful than bringing an adorable puppy home. Yet many new dog owners find themselves feeling anything but delighted during those early weeks and months. It turns out there’s a name for this phenomenon: the puppy blues.

“The term ‘puppy blues’ refers to a range of emotions including feeling overwhelmed, sad, helpless, guilty, trapped, anxious and sometimes regretful after bringing a new puppy home,” Becky Stuempfig, a licensed marriage and family therapist in Encinitas, California, told HuffPost. “These feelings can last anywhere from a few days to a few months.”

Not everyone experiences the puppy blues after getting a new dog, but it’s certainly common, especially in first-time dog owners whose expectations for life with a pup don’t match the reality.

“Prior to bringing a dog home, many people have a scenario playing out in their mind that involves lots of puppy cuddling and play time,” Stuempfig explained. “They may be expecting to form an immediate bond with the puppy, especially if they had a very close bond with a previous pet.”

Raising a puppy can be fun and magical, but it’s also filled with challenges and frustration. Don’t underestimate the toll this new responsibility can take on your physical and mental health. But don’t despair, either.

“I have been a practicing veterinarian for over 40 years and have been a pet parent literally every day of my 67 years on this earth,” said Dr. Danny Cox, chief veterinary medical officer at Petzey. “I have experienced the sensation of ‘second guessing’ the decision to add a new puppy to the household multiple times for myself, my family and my clients.”

“It is not unusual for people to wonder if they made the correct decision,” Cox added. “However, with a little preparation and enough time, the puppy blues and that time of frustration and fear will morph into happiness, compassion and love for a wonderful lifelong companion.”

HuffPost asked Cox, Stuempfig and other experts to share their advice for coping with and overcoming this emotional experience, and they offered seven helpful tips. As Cox exmphasised: “Rest assured, the puppy blues ― being a real feeling ― is survivable.”

Remember the puppy stage is temporary

“It is important to remember that many of the things that create the puppy blues are fleeting,” Stuempfig said. “For example, the sleep deprivation that comes with potty training a puppy is a temporary phase and there’s [an] end in sight. The biting and nipping that puppies tend to engage in can be quite painful, but also a temporary stage.”

If it seems like your puppy is more interested in tearing up pillows than interacting with the humans at home, don’t despair or assume that this stressful environment will be the long-term reality. And this frustration doesn’t mean you hate your dog or that your dog hates you.

“Many new puppies have no interest in cuddling and feel trapped when humans try to hug or cuddle with them,” Stuempfig said. “Puppies want to explore their environment. They are curious about everything and their natural curiosity can be interpreted as detachment. Puppies often take a while to warm up to everyone in the family, particularly if you have young children.”

Study up and prepare

“New dog parents, just like new human baby parents, often find themselves unprepared to be new parents,” Cox explained. “If they have never had a dog before, they simply don’t know what to expect, and with the actions and behaviour quirks of a young puppy, their first response is ‘Oh my, what have I gotten myself into?’ ― much like postpartum depression experienced by new parents with a newborn child.”

She recommended taking the time to educate yourself about your dog’s breed so you know what to expect and can set ground rules for training your puppy and everyday life at home. Knowledge is power.

“A puppy is a feeling, thinking, loving, angry, confused, hungry, thirsty living being,” noted Dr. Alejandro Caos, a veterinarian with The Vets, a mobile veterinary service. “They require physical and emotional support, environmental enrichment and exercise, warmth and tender care mixed with rough-and-tumble fun. If you read this as being ‘needy,’ they are and deserve the best.”

He recommended reading the work of the late veterinarian and applied animal behaviourist Sophia Yin, who published many books to help families welcome a puppy into their lives.

Focus on the progress

The amount of training your puppy needs can sometimes feel overwhelming, but keep in mind that it’s a gradual process. Celebrate the small wins and milestones when they happen ― whether it’s the first time they communicated that they needed to use the bathroom, stopped chewing on cords or were OK with a leash.

“It’s very normal to feel these ‘puppy blues’ when we do not focus on the progress our furry buds are making,” Caos said. “Celebrate the good they do and try not to dwell on the not-so-good.”

Regressions can happen, and some days are better than others. But thinking about the overall positive momentum will reframe your day-to-day outlook.

Try to focus on the small milestones and the progress your dog makes.

Jessie Casson via Getty Images

Try to focus on the small milestones and the progress your dog makes.

Build a support network

“Ask for help!” Stuempfig urged. “Puppy owners can benefit from recruiting the help of others to minimise exhaustion. Similar to parents of infants, it often takes a village to raise a puppy. I encourage puppy parents to find their dog village and remember they are not alone in the transition. It can be helpful to talk about their ‘puppy blues’ feelings with other dog owners as a way of normalising their emotions since they are quite common.”

If you don’t have many friends who own dogs, consider striking up a conversation with people at the dog park to get a sense of what’s normal and what to expect. Fellow dog owners can be a hugely helpful source of information and comfort.

Professionals like trainers, behaviourists and veterinarians are also a great resource, whether you can schedule in-person classes and consultations or just follow their helpful videos and posts on TikTok, Instagram and other social media platforms. If it’s within your means, consider puppy classes as well.

“Visit your veterinarian regularly,” said Dr. Mondrian Contreras, a veterinarian at Carol Stream Animal Hospital in Illinois. “Make sure your puppy is healthy and not showing signs of overt medical issues that may need to be addressed properly and possibly immediately. Your veterinarian will also let you know if your pup is healthy enough to be socialising with others. These first few veterinary visits are essential to helping owners get started on the right ‘paw’ by helping them understand puppy needs as well as physical growth and social development.”

Acknowledge what you’re losing

“When we are talking about the puppy blues, what we are really talking about is a life transition, and with any life transition, grief and loss are central to the transition,” Stuempfig said. “When we bring a new puppy into our lives, we lose our old way of being in our home. We no longer have the same daily routine. There’s a sudden shift in focus and a dramatic increase in time, money and energy spent on a tiny little animal.”

With a new pet also comes a loss of independence, as you can no longer be away from home for long stretches. Stuempfig emphasised the importance of acknowledging these losses.

“By identifying and processing our losses, it allows people to understand what they are feeling in a nonjudgmental manner and then feel more present in our current situation,” she explained. “If we push these feelings down or judge ourselves for having them, they only grow larger.”

Resist the urge to compare your pup to a past pet

“Sometimes people bring past dog experiences into their new relationship with their dog and create very high standards for the new relationship with their dog, which takes time to build and does not always happen in the first few weeks or months,” Stuempfig explained. “People need to remind themselves that the relationship with their puppy will be different, and try not to place any expectations on the relationship. Rather, think of it as a new adventure that is yet to unfold.”

Remember that emotional bonds don’t form overnight, and that every dog has their own personality and special traits, which will emerge in due time and help you feel closer. Try to take it one day at a time and those positive memories will come.

“The puppy days can be exhausting and filled with stress,” Stuempfig said. “We are given strict guidelines to keep them healthy, tasked with obtaining well checks and immunisations, advised to facilitate puppy socialisation, all while trying to maintain the other pre-existing life tasks. Oftentimes, the enjoyable memories come when the dog has grown past the puppy stage and the puppy tasks have been fulfilled.”

Make proper socialisation a priority

Although medical issues can contribute to the puppy blues, Contreras believes a more common factor involves puppy behavioural issues, like potty training, excessive biting and barking, resource guarding, growling and separation anxiety.

“Lack of socialisation is the most common reason for future behavioural problems. What’s more, the lack of proper socialisation in addition to negative experiences at a young age can result in fear, aggression and generalised anxiety,” he said. “The good news is that most of the behavioural issues can be decreased with proper socialisation and training, which will help owners feel less overwhelmed, anxious, and negative toward their new puppy.”

Getting your puppy vaccinated and following veterinary guidance will allow for safe social interactions with other dogs and positive development. Once your canine is old enough and you’ve taken the proper precautions, they can go out into the world and meet other pups.

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The Rudest Mistakes Dog Owners Make At The Park

Going to the park with a dog is a great way to help your pet socialise, exercise and get some fresh air. But not every canine knows how to behave there.

The same goes for humans. In fact, there are several rude boo boos that dog owners display in this setting.

“Etiquette is all about being mindful of other people, which certainly applies to the dog park,” Nick Leighton, an etiquette expert and co-host of the Were You Raised by Wolves? podcast, tells HuffPost.

To help make the dog park a safe and enjoyable setting for everyone, HuffPost asked Leighton and other etiquette experts to share the faux pas they’ve observed – and their advice for avoiding these missteps. Here are eight of the rudest things you can do at the dog park.

Not cleaning up after your dog

“The rules about picking up after your pet aren’t suspended in a dog park,” Leighton noted.

When your dog goes, it’s your responsibility to clean it up, and there’s little excuse for failing to do so.

“Most parks are well-supplied with waste pickup bags and plenty of trash cans, so please do your part,” says Camp Bow Wow animal health and behaviour consultant Erin Askeland.

Failing to pay attention to your dog

“Be sure to pay attention to your dog at all times,” Leighton advises.

Keep a close eye on what your pup is doing and resist the urge to tune out. Stay vigilant and keep your leash handy in case the two of you need to make an early exit.

“In addition to monitoring your dog’s behaviour, it’s common courtesy to be sociable with the other pup parents, complimenting them on the cuteness of their canine companion and making pleasant conversation,” said Thomas P. Farley, aka Mister Manners. “To let one’s dog roam free while you catch up on email, disengaging with everyone in the enclosure – including your pet – is a no-no.”

If you’re distracted on your phone, you’ll also miss out on the opportunity to “engage with your dog, practice recall, ensure play is appropriate, provide breaks in play, and monitor your dog’s body language,” Askeland notes.

Anna Belova / 500px via Getty Images

Bringing small children

Avoid bringing young children who need constant supervision to the dog park, if possible, as their presence will make it difficult to monitor your dog.

“You don’t know the other dogs and need to keep your focus on your own dog,” Askeland said. “Adding small children is dangerous to the child and the dogs in the park.”

Toddlers and babies may also be at risk of harm from rowdy dogs, especially if there are animals present who are unfamiliar with little kids.

Not intervening when necessary

“While at the dog park, people should ensure their dog is interacting with other dogs in an appropriate manner,” says animal behaviorist and consultant Kate Mornement. “Dogs that are aggressive or reactive towards other dogs should not be taken to dog parks. Try to ensure your dog and the other dog it interacts with are having a good time. If your dog is playing too rough with another dog, it’s best to intervene and call your dog away.”

Don’t allow your dog to bully other dogs or steal and shred up their toys. Look out for any aggressive, dangerous behaviour.

“Dog parks are wonderful places for well-behaved and socialised dogs who enjoy the company of other dogs,” Mornement says. “However, not all dogs are well-behaved or socialised and this can cause problems at the dog park.”

Leaving gates open

“In some ways, dog runs can be for canines what Las Vegas is for humans: For these lucky pups, what happens on the dog run stays in the dog run!” Farley says. “Being off-leash, doggies excitedly embrace the rare sensation of liberation. But while dogs will let down their guards, their humans should not. Being aware of securing the dog-run gate while coming and going is rule number one.”

Pay attention to the gates at fenced-in dog parks. Many of these have double-gated entrances to prevent off-leash dogs from escaping. Pause before you open a gate, especially if you notice lots of dogs hanging around the area, and look out for any pets trying to make a hasty exit. Be sure to properly close and latch any gates behind you as well.

Don't feed other dogs without permission from their owners.

Maskot via Getty Images

Don’t feed other dogs without permission from their owners.

Giving food to other dogs

“Don’t give food to other dogs at the park,” Askeland advises. “You don’t know the other dogs and whether or not they can have food you may offer.”

On a similar note, don’t bring your own human food to snack on in this space. In addition to potentially endangering other dogs, you probably won’t enjoy being swarmed by pups looking for a snack.

Bringing an unvaccinated dog

Don’t go to the dog park with a canine that is unvaccinated, sick or under 4 months old. In addition to being vulnerable, they might also put other pets at risk. Only bring your dog if they are up to date with their shots and any other requirements the park may have in place.

“Make sure your pup is vaccinated and protected against fleas, ticks and other parasites,” Askeland said. “This helps keep other pups safe too.”

Forcing an uncomfortable dog to go to the park

“Dogs that are fearful and nervous around unfamiliar dogs should also not be taken to dog parks,” Mornement said. “This is because these dogs are not enjoying the dog park environment and this can make their behaviour worse.”

Make sure your dog’s behaviour is appropriate for a dog park before you take them to one.

“This is not the place to test whether your dog enjoys playing with other dogs or a place to help a dog learn to play,” Askeland says. “If you’ve recently added a dog to your home, you should wait until your dog has adjusted to his/her home and you have gotten to know your dog and his/her body language and normal interactions before deciding whether the dog park is the right place to visit.”

That way, you can watch your dog’s body language at the park and remove them if they’re showing signs that they aren’t comfortable.

“Understand that not all dogs are great with a dog park, and it’s OK if your dog does not go to a dog park,” Askeland adds.

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Boris Johnson Says It’s ‘Total Rhubarb’ He Authorised Afghan Pet Evacuation

Boris Johnson has denied personally intervening to authorise the evacuation of dogs from Afghanistan.

The prime minister said claims that he had ordered the controversial airlift himself were “total rhubarb”.

Johnson has come under fresh pressure after the emergence of a leaked email suggesting that the PM had “authorised” the evacuation of animals from former Royal Marine Paul “Pen” Farthing’s Nowzad charity as the Taliban re-took control of the country.

The mission coincided with Operation Pitting, which saw the RAF manage to evacuate thousands of British citizens trapped in Kabul.

Asked about his involvement during a visit to Wales, the PM said: “This whole thing is total rhubarb. I was very proud of what our armed services did with Op Pitting and it was an amazing thing to move 15,000 people out of Kabul in the way that we did.

“I thought it was additionally really good that we were able to help those vets who came out as well.”

Asked if he directly intervened in the process, Johnson replied: “Absolutely not. The military always prioritised human beings and that was quite right, and I think that we should be incredibly proud of Op Pitting and what is achieved.”

The row reignited on Wednesday when the Commons foreign affairs committee published an email in which a Foreign Office official said “the PM has just authorised” the animal evacuation.

Shadow defence secretary John Healey said: “Once again, the Prime Minister has been caught out lying about what he has been doing and deciding.

“He should never have given priority to flying animals out of Afghanistan while Afghans who worked for our armed forces were left behind.”

But on Thursday, the prime minister’s official spokesman said the Foreign Office official who sent the email had been mistaken.

He said: “It’s not uncommon in Whitehall for a decision to be interpreted or portrayed as coming directly from the Prime Minister even when that’s not the case and it’s our understanding that’s what happened in this instance. We appreciate it was a frenetic time for those officials dealing with this situation.”

Earlier, work and pensions secretary Therese Coffey said she was “absolutely confident” that the PM played no part in the animal airlift.

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A Dog In The UK Has Covid, So Should Pet Owners Be Worried?

The first dog in the UK has tested positive for Covid-19 after apparently catching the virus from its owners. Following a series of tests, the infection was confirmed at the Animal and Plant Health Agency (APHA) laboratory in Weybridge, Surrey, on November 3.

This isn’t the first animal to become infected with coronavirus though. In 2020, a cat caught Covid from its owners. The infection was again confirmed at the APHA laboratory.

There’s no evidence that the infected dog was involved in the transmission of the disease to its owners or that pets or domestic animals are able to transmit the virus to people.

The pup was undergoing treatment for another unrelated condition when the virus was detected, and is now recovering at home.

The dog’s owners tested positive for Covid-19, so it’s believed the dog contracted the virus from its owners. This is the first confirmed case of a dog catching Covid-19 in the UK.

So, should other pet owners be worried about their furry friends catching coronavirus?

martinedoucet via Getty Images

What have studies and experts indicated about coronavirus in pets?

Dr Katherine Russell, consultant medical epidemiologist at the UK Health Security Agency, said: “Covid-19 is predominantly spread from person to person but in some situations the virus can spread from people to animals.

“In line with general public health guidance, you should wash your hands regularly, including before and after contact with animals.”

Scientists in the Netherlands have found that coronavirus is common in pet cats and dogs where their owners have Covid-19.

Scientists from the University of Glasgow have also researched the prominence of Covid in cats specifically. Sadly, one of the cats the researchers identified with Covid – a four month-old female Ragdoll kitten – died from lung damage as a result of the virus.

Should pet owners be worried?

Most pets will not experience severe symptoms of Covid-19, so owners shouldn’t worry too much.

Commenting after the most recent dog case, the UK’s chief veterinary officer Christine Middlemiss said: “It is very rare for dogs to be infected and they will usually only show mild clinical signs and recover within a few days.”

However, while cases of owners passing on Covid-19 to their pets presents a “negligible” risk to public health, the scientists said there is a “potential risk” that domestic animals could act as a “reservoir” for coronavirus and reintroduce it to humans. Research continues in that area.

How can you tell if your pet has Covid?

Most of the small number of animals that have tested positive for Covid-19 have either not had symptoms, or had mild symptoms that include:

How do they test animals for Covid?

Covid-19 testing for animals requires swabs of the nose, throat and the conjunctiva of the eyes. Covid-19 tests for animals aren’t widely available because they’re being prioritised for use during scientific studies or when an animal is a very high risk (e.g. an endangered species). Therefore Covid tests for animals are given on a case by case scenario.

If you think your pet has covid, contact your vet for more guidance.

How can you keep your pets safe?

Keep following general Covid advice such as washing hands and self-isolating when necessary. The RPSCA advises that you can keep your pets safe by avoiding contact with them if you’ve caught the virus. If you’ve tested positive, avoid petting, snuggling, kissing, sharing food and sleeping in the same bed with them until the virus is gone.

If possible, get another house member to take care of the pet. If you must be in contact with the pet, wear a mask and wash your hands before interacting with them. Masks should not be put on pets.

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‘Grooming Is A Necessity, Not A Luxury’: How The Lockdown Pet Boom Changed Business For Good For London’s Leading Dog Grooming Specialist

The pandemic has kept us apart from loved ones and friends, heightening our need for social interaction and touch. Since dogs provide us with much of what humans crave, like companionship, friendship and snuggles on demand, it’s no wonder the pandemic has heralded in a boom of new dog owners.

Olivia Irvine, customer care manager, Purplebone

Olivia Irvine, customer care manager, Purplebone

No one knows this quite so well as Olivia Irvine, customer care manager at London’s leading dog grooming specialist, Purplebone, where she’s been working for the past six years and now manages everything across two sites, one in Notting Hill and the other on Hillgate Street in Kensington. Purplebone was founded by couple Julian Victoria and Jacob van Nieuwkoop as a retail and grooming parlour 11 years ago, after they were disappointed with the existing grooming options available for their four dogs.

Watch to see Irvine and Purplebone’s groomers in action – as well as their adorable clientele

Life at Purplebone is as fun and full of excitement as you’d expect as bulldogs and bernedoodles (a popular Bernese mountain dog and poodle cross), cockapoos and cavapoos, lurchers and labs trot through the salon’s doors daily for a range of treatments, from a simple wash and tidy to an allover puppy groom to a blueberry facial – a favourite with bulldog clients.

It’s the go-to destination for the much-loved dogs belonging to a slew of celebs like the Beckhams, the Lampards, the Barlows, Alan Carr, Lily Allen, Middle Eastern royals, as well as the rest of us mere mortals. Irvine works alongside eight grooming staff – including two new hires since the pandemic started – to accommodate as many as 35 dogs a day across both locations.

If you think grooming is an indulgence for over-pampered pooches, think again: Purplebone helps to care for dogs’ health, with ultrasound teeth cleaning, nail grinding, and, most crucially, detangling knots and ridding skin of any debris that’s burrowed in, a common – and potentially problematic – issue known as matting.

“Matting is probably the most important aspect of dog grooming,” Irvine tells us. “Since lockdown, I’ve come to realise dog grooming is a necessity – it isn’t a luxury.”

Most owners don’t consider their dogs’ coats and hair type when purchasing pooches, but they should: breeds like cavapoos and cockapoos, susceptible to matting, can experience extreme discomfort as a result. When knotted hair gets too tightly wound, it can pull on the dog’s skin, leading to rashes, scratching of the area and debris getting pushed further into the skin and causing a whole host of other issues.

There’s no shortage of comedy stories when your clients are on four legs: some dogs come in for love, lavishing their masked groomers with kisses throughout their sessions. Others, especially larger breeds like Great Danes, come to party (“they start off timid but by the end they just want love and loads of cuddles. They go mad, they run around,” says Irvine), while some particularly gifted groomers are able to encourage their dogs to snooze right on the grooming table. Fun fact: groomers are talented dog whisperers, but not-so-skilled when it comes to handling doggie accessories.

“Groomers are absolutely terrible with putting on harnesses – they cannot figure it out for the life of them,” Irvine says.

Going cashless with Square Technology

Going cashless with Square Technology

When the pandemic forced Purplebone’s doors to close on March 19, 2020, in some ways, the business was ready for it: the grooming service had gone cashless using Square six months prior to the first lockdown. Clients save their card on file, it’s charged remotely and it minimises contact between clients and staff.

“Square had a huge influence on that: going cashless seemed unrealistic at the time but people are a lot more open to it now. It’s a lot easier,” explains Irvine.

“When we came back, I realised how useful the contactless reader was. The fact that we could take everything out to them, and they could still pay – really big for us,” Irvine says. Square’s contactless reader allows her to multitask: one client can be collecting and making payments outside, while another is shopping for treats indoors.

The Square Register is another bonus: not only is it sleek and lovely to look at, but it’s user and client-friendly, too.

“The client can see everything that I’m doing, and that’s a huge benefit with Square,” explains Irvine.

In lockdown 1.0, Purplebone’s role turned educational: the team sent out helpful emails to clients to guide them through brushing and grooming at home, and made some informational online videos. Irvine spent her days answering phone calls and helping clients remotely.

“I care about these dogs. It’s really important that clients had the support from us to teach them from afar,” she says.

When the salons reopened in May, the strictest safety measures were in place: PPE, splitting staff out between both locations and carefully marking out all areas for social distancing.

Square's contactless reader

Square’s contactless reader

The biggest change, however, was for clients, who were no longer able to come into the salon to drop off their dogs, but had to wait outside, which required patience and trust on their part.

Purplebone’s role in the community also shifted: in the first lockdown, it wasn’t considered an “essential” business, for grooming or retail. Purplebone also sells a range of chewing treats, as well as three different shampoos and a conditioner, to both local and international customers.

From the second lockdown, Purplebone has been deemed “essential” – no surprise when the business had to launch a temporary service called the “Covid-19 groom,” to help dogs suffering from severe matting, who needed their hair completely shaved off for their own welfare.

The pandemic hasn’t just been responsible for a dog ownership boom. It’s changed how humans rely on pets: for many of us, our dogs have become our reason to get up each morning, or to leave the house for a walk every day. It’s not just dogs who are dependent on humans, anymore: we’re much more reliant on our pets for emotional support now.

“Personally, my role has changed,” explains Irvine. “I now find myself on the educational side, calming a lot of our clients. If the owner is nervous, the dog is nervous.” Irvine has also noticed a lot more separation anxiety in puppies who are used to being home with their owners 24/7, and who haven’t had a chance to experience much alone-time or socialisation with other dogs.

Purplebone has more new clients than ever before, and those clients return more frequently for treatments now that they realise what a difference it makes.

“A lot of our clients came back and said: ‘I didn’t realise how hard your job was’. People did think of us as a luxury, but now there’s a greater appreciation for our groomers,” Irvine notes.

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