Is there such thing as a child who likes vegetables? Yes, there is. But they’ll often need a helping hand in getting there.

This is why a leading baby food brand is urging the government to consider adding sensory food play to the curriculum for young kids attending nursery.

Ella’s Kitchen has launched a nationwide campaign calling on the UK government to take urgent action to improve early childhood nutrition by encouraging more sensory food play – where kids can explore fruit and vegetables in a fun, engaging way that stimulates the senses – in early years settings.

The brand said poor nutrition is having a “devastating impact” on the health of the nation’s children, but this simple, low-cost intervention could play a role in alleviating this.

More than a quarter of kids (29%) aged five to 10 years old eat fewer than one portion of fruit or veg a day.

Yet evidence shows that sensory food play helps to build confidence and curiosity around fruit and veg, which can create a willingness among kids to try, and ultimately like, them.

While talk of implementing this kind of scheme in nurseries rumbles on, parents can start fuelling a better reception to vegetables at home, too.

It’s difficult to get children to eat tveg – every parent knows this. But why is it such a chore? “Babies are born with immature bitter and sour taste buds,” says Sarah Almond Bushell, a registered dietitian and weaning expert at The Children’s Nutritionist.

In contrast, their sweet taste buds are “very mature”, she says, meaning kids will always gravitate towards sweet foods. “It’s an evolutionary thing as it helps newborn babies seek out the breast because breastmilk is very sweet.”

Bitter and sour flavours therefore have to be learned, so exposure is a must – and this is where parents have to put the work in. But you’ll reap the rewards once you do.

It can be all too easy to get into a bit of a mealtime rut at home. We buy the same-old vegetables every week to accompany those same-old meals, because we know our kids will eat them and they won’t end up in the bin.

This might be the easy option, but – argues the dietitian – it is not conducive to getting your child to like a wider range of veggies.

“Children can’t learn to like to eat vegetables without being regularly exposed to seeing them on the dining room table,” she says. “But what’s even more important is that they need to see you eating them too.”

Research suggests it can take up to 10 tries for a baby to readily accept some foods, like vegetables – so keep trying. And an exposure doesn’t necessarily mean them devouring a whole carrot stick, either. The act of touching, smelling and even seeing the food can be enough to ‘expose’ them to a food, according to nutritionist Charlotte Stirling-Reed.

A bit of wilted cabbage on the side of your toddler’s plate isn’t exactly inspiring, so it’s time to embrace your inner artist and get creative.

“All food must look attractive if you want your little one to be intrigued by them,” says Almond Bushell. “Vegetables come in a rainbow of colours and so are easy to make look appealing.

“Pre-school aged children are influenced by how food is presented so get creative by cutting veggies into funny shapes or arrange them in smiley faces.

“Older children will visually appreciate foods that are presented on sharing platters, coloured or patterned plates, or even simply serving veggies in cupcake cases can instantly lift their appeal.”

If your veg selection looks stellar but tastes like wet socks, then you’ve got a problem on your hands. So yes, the next tip is that veggies quite simply need to taste nice.

“Steamed veggies may be better in the healthiness stakes, but they don’t hold much flavour for developing taste buds,” says Almond Bushell.

“I’d encourage you to sauté your green beans in garlic butter, toss asparagus in soy sauce [you can buy low salt versions], roast your parsnips in honey [if your child is over one].”

She adds: “You can make a fab marinade for most veggies with ketchup, maple syrup and soy sauce, even adding a little salt to broccoli or Brussels sprouts can make a world of difference – and yes, it’s ok.”

While it might sound a little controversial, her thinking is that while these foods will be slightly higher in salt and fat, it will encourage your child to like them at least – “after all, it doesn’t count as nutrition unless it’s eaten,” she adds.

“Once the veggies become an accepted part of their daily diet then you can work on reducing the salt, sugar and butter to improve the healthiness.”

It can be overwhelming for your child if you’ve decided to wave a stick of cucumber in their face or thrust it into their mouth. Why not, instead, focus on letting your kids serve themselves?

Family-style serving involves placing all components of the meal individually in serving dishes in the centre of the table, says Almond Bushell. Then, children as young as toddlers can help themselves or indicate to you what they want, how much they want and when to stop.

“This puts them in control of the food on their plate and ultimately what goes into their body,” she says. “If your little one doesn’t want to have a certain veggie on their plate, that’s OK.”

If you do find they’re averse to certain veggies, set up a ‘learning plate’ next to their dinner plate, she suggests. There are 32 different sensory steps that children go through when they’re learning how to eat and they do this for every single food – so a learning plate can help them navigate this process.

“The learning plate is simply for looking at, sniffing, prodding, poking, licking, chewing or spitting out on,” she explains.

“It’s there just for learning all about the sensory characteristics of the new food.

“Having a learning plate helps move them up the 32-step ladder as the new food is closer to them, they have to look at it, they can smell it, and touching it even with a fork or spoon is a huge step forward.”